Wetzel's Pretzels vs COBS Bread Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs COBS Bread including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Wetzel's Pretzels Franchise
COBS Bread Franchise
Investment $126,600 - $405,850$400,000 - $750,000
Franchise Fee $35,000$25,000
Royalty Fee 7%7%
Advertising Fee 1%3%
Year Founded 19942003
Year Franchised 19962006
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements

 
Wetzel's Pretzels Franchise
COBS Bread Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    Wetzel's Pretzels Franchise
    COBS Bread Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment Yes/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support

     
    Wetzel's Pretzels Franchise
    COBS Bread Franchise
    Training On-The-Job Training: 40 hours Classroom Training: 40 hours Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises.
    Support Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support.
    Marketing Ad Templates Social media SEO Email marketing Loyalty program/app The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar.
    Operations 20% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 10

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Wetzel's Pretzels Franchise
    COBS Bread Franchise
    US Expansion Yes-
    Canada Expansion NoYes
    International Expansion Yes-

    Company Overviews

    About Wetzel's Pretzels

    Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
    In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
    Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.

    Popular products:
    Pretzels, consisting of several different flavors
    Frozen Lemonade, sold in a variety of flavors.
    Frozen Granita, a frozen version of the Italian dessert
     
    The franchisor offers 3 franchise programs:
    1. A single Wetzel's Pretzels Bakery. The total investment necessary to begin operation of a Wetzel's Pretzels Bakery ranges from $164,950 to $405,850. This includes approximately between $42,350 and $50,750 that must be paid to the franchisor. If Wetzel's Pretzels grants you a license to operate a Remote Mobile Unit under a Remote Mobile Unit Addendum to your Franchise Agreement, you will also pay it a fee of $5,000 for a Remote Mobile Unit.
    2. Multiple Wetzel's Pretzels Bakeries within a defined area pursuant to a Multi-Unit Development Agreement. There is an initial development fee of $15,000 multiplied by the number of Bakeries which you must open, plus the balance of the initial franchise fee ($20,000) for your first Franchise Agreement. You will pay an initial franchise fee of $35,000 for each Bakery ($22,500 for a second Bakery in the same mall). However, the franchisor will credit the development fee against the initial franchise fees (at the rate of $15,000 for the second and each subsequent Franchise Agreement).
    3. A single Wetzel's Pretzels Concession Truck or Trailer. The total investment necessary to begin operation of a Wetzel's Pretzels Concession Truck or Trailer ranges from $126,600 to $275,850. This includes approximately between $9,000 and $14,750 that must be paid to the franchisor.
    "Entrepreneur
    #497 in Franchise 500 for 2020.








    About COBS Bread

    COBS Bread began in Vancouver, BC, Canada with the opening of the Edgemont pastry shop in November 2003. Its opening group of individuals incorporated a few Aussies who had gone far and wide yet began to look all starry eyed at Beautiful British Columbia. These bold Aussies were from Bakers Delight - a retail bread heating bunch. It would be ideal if you don't hesitate to visit the Bakers Delight site at www.bakersdelight.com.au One of these meandering Aussies is a fifth era pastry specialist. COBS bread is a youthful, enthusiastic organization with high aspirations; committed to furnishing the group with the most ideal and freshest bread. COBS Bread has constructed an organization that places a high accentuation on learning and self-awareness by supporting and testing its kin to come to their fullpotential. Fruitful franchisees originate from various foundations. Do you have the accompanying qualities:
    *Team player.
    *Hard laborer.
    *Possess a craving to accomplish.
    *Willing to take after the COBS Bread framework.
    *Good relational abilities.
    *Self-train and constancy.
    *Superior hierarchical abilities
    *Willingness to learn
    *Show uprightness.

    Many individuals ask "What does COBS mean, what does it remain for?" A COB roll would one say one is of our most prevalent dry breads so why not deify the name? Some of our group think COBS ought to remain for Canada's Own Bread Stores.

    "Top

    #85 in Canada's Top franchises.