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Below is an in-depth analysis and side-by-side comparison of Wetzel's Pretzels vs Baldinos Giant Jersey Subs including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $126,600 - $405,850 | $100,000 - $200,000 |
Franchise Fee | $35,000 | $10,000 |
Royalty Fee | 7% | 4.5% |
Advertising Fee | 1% | 0.5% |
Year Founded | 1994 | 1975 |
Year Franchised | 1996 | 1984 |
Term Of Agreement | 10 years | 15 years +10 |
Term Of Agreement | 10 years | 15 years +10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | Yes/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 40 hours | Headquarters 4 Weeks |
Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Central Purchasing: Included in Fees
Field Operation Evaluation: Included in Fees
Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline |
Marketing | Ad Templates Social media SEO Email marketing Loyalty program/app | - |
Operations |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)
| Average Number of Employees: 8 Full-time, 12 Part-time Passive Ownership: Not Allowed |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Wetzel's Pretzels founded by Rick Wetzel & Bill Phelps, former marketing executives in 1994. 1st Wetzel's Pretzels located in South Bay Galleria in Southern California. First store was opened in 1995 Century City, Hollywood.
In 1996 Wetzel's Pretzels began franchising. Currently they have locations across United States (Universal City, Staples Center, Dodgers Stadium, Disneyland, Disney world) & internationally. Currently co-branding relationship with Cold Stone Creamery, Swensen's, Juice It Up and more.
Beginning of 2016 Wetzel's franchise fast food restaurants had 298 locations out of them 269 US locations; 2 in Canada; 19 worldwide; and 8 owned by the company itself.
Anyone who has ever been to New Jersey knows how a real Jersey Sub should taste. And it's that taste that has kept so many hungry people coming back again and again to Baldino's. We have offered that same great taste in our subs since the day we opened. From our classic flattop style grilling, to the freshest ingredients all stuffed into a terrific Italian roll, Baldino's tradition continues to grow with the same great taste and quality that inspired our first Fayetteville location over 35 years ago.
Now with more than 20 locations throughout North Carolina and Georgia, the Baldino's traditions continues with an ever-expanding line-upof new, fresh sandwiches, great sides and drinks to keep you coming back again and again.
The proprietors of the Fayetteville area Baldinos, the Pappas family, would like to extend our deepest gratitude for your continued support. If there is anything we can do to make your experience more enjoyable , please let us know. And if you're one of our racing fans, please tell a friend!