|
Below is an in-depth analysis and side-by-side comparison of A & W Restaurants vs Drifter's Hamburgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $269,000 - $1,213,000 | $113,500 - $501,000 |
Franchise Fee | $15,000 - $30,000 | $25,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 5% | 2% local |
Year Founded | 1919 | 2008 |
Year Franchised | 1925 | 2011 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
||
Experience | We are seeking: � Honest, straight forward people with a desire to develop the Drifter�s Hamburgers brand. � People with the desire to succeed. � Individuals and partnerships with adequate funds. � Operating, real estate or trade experience in development territory | |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
||
Training | Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. | - |
Support | The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed. Operational support As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team. Internal communication With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office. Internal standards boards and councils Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. | Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Operations Support Purchasing and Distribution |
Marketing | Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach. The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. | - |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
||
US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
"Rescuing the reputation of the fast food hamburger" It's true; the best burger is now available at the drive-thru window. Drifter's Hamburgers serves "California Style" hamburgers featuring humanely raised beef without added hormones, steroids or antibiotics. Our buns are made without preservatives, without GMOs, without pesticides and are certified "clean label". Drifter's Hamburgers features a clean California beach look. We wear t-shirts, we wear shorts and we will set ourselves right next door to any burger restaurant in America because we know that the bottom line is all about the burger. We will put our hamburger up against any other burger in the nation. Drifter's Hamburgers strives to deliver the absolute best in both food quality and service. Drifter's Hamburgers franchisees will be proven leaders in the industry who understand that jumping on the current trend of paying a fortune for an end-cap build out then serving an over-priced, poor quality hamburger labeled as a "better burger" to seemingly justify its high price is a trend that will not last through the length of their franchise agreement. Drifter's Hamburgers franchisees realize that the current trend of eating healthier is a trend that is going to last.Drifter's Hamburgers is new to the franchise scene and is committed to choosing only the best people to be Drifter's Hamburgers franchisees. The Drifter's Hamburgers corporate team is dedicated to ensuring its franchisees' success. The Drifter's corporate team has over fifty years of experience. This team specializes in helping its franchisees during pre-opening and grand opening and also provides on-going support. Drifter's Hamburgers is seeking single and multi-unit development partners throughout the United States.