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Updated RecentlyDesert Moon-Fresh Mexican Grille vs On The Border Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs On The Border including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $112,600 - $243,200 |
| Franchise Fee | $25,000 | N/A |
| Royalty Fee | 5% | 5% -4% |
| Advertising Fee | - | - |
| Year Founded | 1992 | 1994 |
| Year Franchised | 1999 | 1994 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About On The Border
On The Border. Off the Map. Fun and festive casual dining restaurant featuring Mexican and Tex-Mex food and offering a full bar. Our story traces back more than four decades to 1982, when the first On The Border restaurant opened on Knox Street in Dallas, TX. Originally based on sizzling fajitas, frosty margaritas, happy hour and a booming patio, On The Border has evolved and expanded over time to include a variety of craveable dishes inspired by the cuisines of South Texas and Mexico. Today, with more than 150 restaurants throughout the United States and expansion internationally, On The Border is still passionate about sharing a love for Mexican food, spirits and fun. On The Border is offering franchises to experienced multi-unit restaurant owners/operators. Join us in our mission to bring Border-style food to as many neighborhoods as possible. Become a franchise owner.