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Updated RecentlyDesert Moon-Fresh Mexican Grille vs BarBurrito Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs BarBurrito including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $176,200 - $300,150 |
| Franchise Fee | $25,000 | $15,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | - |
| Year Founded | 1992 | - |
| Year Franchised | 1999 | - |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Intensive training program for a minimum of four weeks. This training will guide you through everything you need to know about the BarBurrito system including business management tools, staff management and marketing strategies. We will show you how to control overhead expenditures, while implementing strategies to deal with a changing economy and seasonal variations in store sales. Our manual covers a full range of topics and procedures, from store operations and staff management, to recipes and marketing strategies. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Ongoing operations support and guidance to help you run a great restaurant! Advising you on new products or procedures, assistance in controlling costs, marketing initiatives. Answer each and every inquiry you may have. We believe in an open door policy, so make sure to take advantage of it! |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Our marketing program is designed to benefit the BarBurrito brand as well as each individual store. Our marketing department sends hundreds of thousands of flyers each year, both through Canada Post and door to door. We promote chain-wide and individual store specials, catering services and seasonal promotions, to businesses and private residences alike. Marketing support is available free of charge to franchisees wishing to produce local marketing initiatives. Chain wide marketing initiatives are initiated and implemented by us and paid for through the advertising fund that each franchisee contributes to. |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | Yes |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About BarBurrito
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