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Below is an in-depth analysis and side-by-side comparison of Denny's vs Hamlet including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $305,000 - $2,404,695 | N/A |
Franchise Fee | $10,000 - $30,000 | N/A |
Royalty Fee | 4.5%-7% | - |
Advertising Fee | 3%-3.5% | - |
Year Founded | 1953 | 1950 |
Year Franchised | 1984 | 2007 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $10K for 10 years | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
Operations |
44% of all franchisees own more than one unit Number of employees needed to run franchised unit: 80 Absentee Ownership Allowed | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
In 1950, Marylin, a dress designer, and Harry Lewis, an actor, opened the first Hamburger Hamlet on Sunset Blvd; because of their commitment to quality, flavor and "simply marvelous food and drink," it became an immediate success. Hamlet quickly became a Hollywood landmark and was packed with celebrities every night of the week. Over the next 3 decades, Hamlet expanded throughout Southern California and Washington DC; to date, there is still nothing to rival the great food, casual comfort and superb service of Hamlet.