Denny's vs Village Inn Restaurants Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Denny's vs Village Inn Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Denny's Franchise
Village Inn Restaurants Franchise
Investment $305,000 - $2,404,695$963,000 - $2,570,000
Franchise Fee $10,000 - $30,000$40,000
Royalty Fee 4.5%-7%4%
Advertising Fee 3%-3.5%1%local +0.5%Nat'l
Year Founded 19531958
Year Franchised 19841961
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $10K for 10 years-


Business Experience Requirements
 
Denny's Franchise
Village Inn Restaurants Franchise
Experience
  • Industry experience
  • General business experience
  • Operations experience
    		• -

    Financing Options
     
    Denny's Franchise
    Village Inn Restaurants Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Denny's Franchise
    Village Inn Restaurants Franchise
    Training On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants-
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app-
    Operations 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed

    		-

    Expansion Plans
     
    Denny's Franchise
    Village Inn Restaurants Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

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    #59 on Franchise Rankings.com
    #83 on Franchise 500 for 2021  Not on Franchise 500 for 2020


    About Village Inn Restaurants

    Village Inn is a proven family-restaurant brand that follows a simple recipe for success: Provide good food and good feelings at a reasonable price in a relaxing atmosphere. By treating our customers to consistently great-tasting food, extra-friendly service and sparkling-clean restaurants - we keep them coming back to us.
    Since our first restaurant opened in 1958, followed by the first franchise restaurant in 1961, times have changed. But as Village Inn’s continued growth and success demonstrate, our unique brand of family restaurant will never go out of style.

    Each Village Inn restaurant features special qualities that set us apart from our competition:

    The qualities we look for in our partners include:

    In turn, Village Inn provides support for operating: