Denny's vs Original Joe's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Denny's vs Original Joe's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Denny's Franchise
Original Joe's Franchise
Investment $305,000 - $2,404,695$950,000
Franchise Fee $10,000 - $30,000$39,000
Royalty Fee 4.5%-7%5%
Advertising Fee 3%-3.5%2%
Year Founded 19531998
Year Franchised 19840
Term Of Agreement 20 years10 years
Term Of Agreement 20 years10 years
Renewal Fee $10K for 10 years50% of then curr. Fran. fee


Business Experience Requirements
 
Denny's Franchise
Original Joe's Franchise
Experience
  • Industry experience
  • General business experience
  • Operations experience
    		• -

    Financing Options
     
    Denny's Franchise
    Original Joe's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Denny's Franchise
    Original Joe's Franchise
    Training On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants30 days at corporate office and up to 14 days onsite at franchise location
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform-
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app-
    Operations 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed

    		-

    Expansion Plans
     
    Denny's Franchise
    Original Joe's Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

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    #59 on Franchise Rankings.com
    #83 on Franchise 500 for 2021  Not on Franchise 500 for 2020


    About Original Joe's

    Original Joe's is about delicious, generous portions of real food. Quality beers on tap. Down-to-earth service and an easy-going atmosphere. It's immediately comfortable, but definitely not run-of-the-mill. A place you can meet business associates for an enjoyable lunch, or old friends for a casual night out. The Original Joe's concept was created in 1997 and has grown into a strong brand that supports several locations, each one with its own distinctive characteristics. Essentially, the Original Joe's franchise is about moving beyond both the typically bland chain restaurant atmosphere and the hipper-than-thou upscale casual dining attitude. And this convivial, round-the-way feel is exactly what the Joe's target customer group is demanding. As a concept with exceptional growth potential, Original Joe's features an uncomplicated franchise model, simple guidelines and standards, and proven profitability. Currently, the Original Joe's Franchise Group is offering like-minded, forward-looking entrepreneurs the opportunity to launch additional Original Joe's locations. So if you want to be a part of a family, not another cookie-cutter organization, give FranWorks a call. Ask for Paul.