Denny's vs Twin Peaks Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Denny's vs Twin Peaks including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Denny's Franchise
Twin Peaks Franchise
Investment $305,000 - $2,404,695$1,309,800 - $2,365,900
Franchise Fee $10,000 - $30,000$50,000
Royalty Fee 4.5%-7%5%
Advertising Fee 3%-3.5%3%
Year Founded 19532005
Year Franchised 19842005
Term Of Agreement 20 years15 years
Term Of Agreement 20 years15 years
Renewal Fee $10K for 10 years-


Business Experience Requirements
 
Denny's Franchise
Twin Peaks Franchise
Experience
  • Industry experience
  • General business experience
  • Operations experience

    • *Multi-unit developers (ability to develop three or more restaurants): $500,000 liquid (per store); $1,500,000 net worth (per store). *Strong banking relationships and ability to secure funding. Management and Operating Requirements *At least five years multi-unit restaurant operations and development experience. *The ability to deliver a superlative customer experience while maintaining a dedication to develop the Twin Peaks culture. *Live in your market and have strong ties to the local community. *The ability to create and manage an organization that recruits, trains, retains and motivates people effectively. *Dedication to operations excellence.


    Financing Options
     
    Denny's Franchise
    Twin Peaks Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Denny's Franchise
    Twin Peaks Franchise
    Training On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants

    *The franchise group's control person and all management participate in a 6-7 week training program at the Twin Peaks Training Center located in Dallas, Texas. *Additionally, we provide an opening training team to provide on-site pre-opening and opening training, supervision and assistance to you for a minimum of 14 days. *Once completed, franchisees receive regular updates to their training, including on-site visits and operation reviews.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

    *Development and Site Selection help *Grand opening *Training teams *Meetings *Intranet system/Online training materials *Security/safety procedures *Field operations/evaluations *Purchasing cooperatives, R&D
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/appCo-op advertising, Interactive Website, Merchandise, Email Club, Billboards, Girl of the Month photo shoots, Twin Peaks TV in house ads, Seasonal Costume changes, Private label beer.
    Operations 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed

    *50% of all franchisees own more than one unit. *Number of employees needed to run franchised unit: 60. *Absentee ownership of franchise is allowed..

    Expansion Plans
     
    Denny's Franchise
    Twin Peaks Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

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    About Twin Peaks

    Twin Peaks is actively seeking highly qualified restaurant developers and operators to become franchisee brand partners. Prior restaurant experience, coupled with sufficient financial resources, knowledge of your development area and a track record of success are important factors in our selection process. We have an attractive restaurant concept; our customers tell us so every day. But when a seasoned restaurant pro appreciates this business opportunity - well, that's truly flattering! Thank you for your interest in our franchise program. Getting involved now will maximize your opportunity to grow your business with us. Lucky for us, not many restaurants have good business models. At Twin Peaks our Attractive Business Model is our biggest selling point! But how many have applied it to the restaurant business? Lucky for us, damn few. And that means huge opportunities for expansion.Twin Peaks does not compete directly with the "bar & grill" or "sports bar" segments of casual dining. Instead, we are in a less developed but more attractive niche that requires better food, colder beer and hotter girls than our competition. Our carefully engineered systems simplify the Twin Peaks operation, empowering skilled casual dining operators to dominate our segment in home markets. We award franchises to only the best candidates in each market. The continued growth and success of our brand depends on our franchisees, and our highly experienced leadership team works side by side with them to deliver the support needed to dominate each market. If you think you've got game as a top-level Twin Peaks franchise candidate, please complete and return our Franchise Candidate Application. Afterward, we will contact you to discuss the opportunities available!