Denny's vs Quaker Steak & Lube Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Denny's vs Quaker Steak & Lube including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Denny's Franchise
Quaker Steak & Lube Franchise
Investment $305,000 - $2,404,695$1,800,000 - $3,700,000
Franchise Fee $10,000 - $30,000$40,000
Royalty Fee 4.5%-7%5%
Advertising Fee 3%-3.5%3%
Year Founded 19531974
Year Franchised 19841997
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $10K for 10 years-


Business Experience Requirements
 
Denny's Franchise
Quaker Steak & Lube Franchise
Experience
  • Industry experience
  • General business experience
  • Operations experience

    • Quaker Steak & Lube is looking for franchise owners who will be passionate about the brand and philosophically aligned with our values and approach to operating a business. Criteria for a successful franchisee team: * Minimum $500,000 liquidity for single unit development and $1,000,000 liquidity for multi-unit development * Restaurant and/or operational experience * Strong understanding in executing Four-Walls and Local Marketing * Passion for guest service

    Financing Options
     
    Denny's Franchise
    Quaker Steak & Lube Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Denny's Franchise
    Quaker Steak & Lube Franchise
    Training On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants

    Available at headquarters: 8-10 weeks.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

    Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app

    Co-op advertising, National media, Regional advertising
    Operations 44% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 80

    Absentee Ownership Allowed

    		-

    Expansion Plans
     
    Denny's Franchise
    Quaker Steak & Lube Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion YesNo

    Company Overviews

    About Denny's

    In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth.

    The total investment necessary to begin operation of a Denny’s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny’s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny’s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny’s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.

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    #59 on Franchise Rankings.com
    #83 on Franchise 500 for 2021  Not on Franchise 500 for 2020


    About Quaker Steak & Lube

    Founded in 1974 in Sharon, Pa., the Award-Winning casual dining restaurant chain has expanded to more than 60 locations throughout the United States and Canada. Quaker Steak & Lube offers the most differentiated decor, including gas station and motoring memorabilia, classic cars, motorcycles and race cars suspended from the ceiling. Voted Best Wings USA, our concept's varied menu has combined craveable food and high-octane events to create a cult-like fan following. With great new franchise territories available, Quaker Steak & Lube offers America's hottest franchise opportunity while winning hundreds of national and international awards for its innovative menu, unique trade dress, jumbo wings and more than 25 signature wing flavors. What We Offer at Quaker Steak & Lube Franchise * Great new franchise territories available around the country * Multiple revenue streams in each location * Multiple building designs * Wide demographic appeal * Fun casual dining environment * Award-Winning menu * Unique trade dress * Over 25 signature wing flavors * Fresh, never frozen, jumbo bone-in wings