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Below is an in-depth analysis and side-by-side comparison of Cookie Factory Bakery vs Dunkin' including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $98,000 - $237,500 | $199,700 - $1,688,200 |
Franchise Fee | $15,000 | $40,000 - $90,000 |
Royalty Fee | 5% | 5.9% |
Advertising Fee | - | 5% |
Year Founded | 1970 | 1950 |
Year Franchised | 1991 | 1955 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 1/4 of then-current fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | Prior to opening your first Restaurant, you (one person) must attend a 3-day franchise business course conducted throughout the year in the Boston, Massachusetts, area. Following completion of that course, both the franchisee candidate and a designated representative must complete the Dunkin' Donuts Core Initial Training program, which includes classroom/instructional time that may be held at Dunkin' Brands University in Braintree, Massachusetts, or Orlando, Florida, or in a designated training Restaurant. Some of our required classes are only offered on the Internet as web-based training. On-The-Job Training: 244-354 hours Classroom Training: 45-54 hours |
Support | Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Ad slicks | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
NO LONGER FRANCHISING
In 1946, Bill Rosenberg established Industrial Luncheon Services, an organization that conveyed suppers and snacks to specialists in the Boston region. The accomplishment of Industrial Luncheon Services persuaded Rosenberg to begin The Open Kettle, a donut shop in Quincy, Massachusetts. After two years, The Open Kettle changed its name to Dunkin' Donuts.