Max Muscle vs Crown Trophy Franchise Comparison

Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing

Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.

Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

What started out as a part-time job in college has turned into a franchise with more than 148 stores nationwide. A physical education major in college, Chuck Weisenfeld took a job at a local sporting goods store to make extra money. Working in the store's trophy department, Weisenfeld saw how profitable trophies could be. After earning his degree and teaching in a high school for a few years, Weisenfeld finally quit teaching and opened his first Crown Trophy in Brooklyn in 1978. A few years later, he began offering franchises to his friends. Today the company creates and sells trophies and awards for various organizations and events.

The estimated total investment necessary to begin operation of a Crown Trophy franchised business ranges from $168,150 to $199,200. This  includes initial fees ranging from $118,000 to $128,000 that must be paid to the franchisor or affiliate. If a franchisee incorporates the optional “Signs by Crown” business into its Crown Trophy business, the estimated total investment ranges from $186,150 to $227,700.