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Updated RecentlyMax Muscle vs Pro Image Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Pro Image including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $114,600 - $281,300 | $155,500 - $536,700 |
| Franchise Fee | $75,000 | $30,000 |
| Royalty Fee | 3% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1988 | 1985 |
| Year Franchised | 2001 | 1986 |
| Term Of Agreement | 5 years | 10 years |
| Term Of Agreement | 5 years | 10 years |
| Renewal Fee | $1.5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/Yes |
| Receivables | No/Yes | No/Yes |
| Payroll | No/Yes | No/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 25-50 hours Classroom Training: 25-50 hours Additional Training: At store opening |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 4 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Max Muscle
Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain.
JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY
Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes.
A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.
About Pro Image
Pro Image Sports, the fun, fast-paced world of sports fan
stores. Join our owners, working in a multi-billion dollar industry
you’re passionate about. College and professional sports dominate our
culture. Sports fanaticism is growing by the day. Customers seeking
fashion or fan gear find their way to Pro Image Sports stores across the
nation.
Pro Image is a sports fan's dream come true. We are the nation's largest licensed sports apparel gift shop, with franchises coast to coast. Die-hard fans migrate to our stores from all over to find their favorite team's gear.
A Superb Sports Franchise for Fans and Entrepreneurs. If you are one of thousands dying for a chance to work in sports, this is the business opportunity you've been waiting for. Now is the time for you to own a sports franchise, and work in an environment where you talk, sell and live sports! Pro Image Franchises is a great option for entrepreneurs looking for a low-risk, steady growth business with a relatively low investment requirement.
"I chose Pro Image over several other franchises because of the support from the home office. The prevailing attitude was that their #1 job was to help me be successful." - Lloyd Knellor, owner of two stores in Tennessee for 19 years
Pro Image Franchises, LC has been the largest sports franchise in the nation for 23 years. Our stores have developed a strong following from customers that know we are the place to go for authentic and licensed sporting goods they cannot find anywhere else.