Max Muscle vs Hockey Experts Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Hockey Experts including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Max Muscle Franchise
Hockey Experts Franchise
Investment $114,600 - $281,300N/A
Franchise Fee $75,000N/A
Royalty Fee 3%-
Advertising Fee --
Year Founded 19882007
Year Franchised 20012007
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $1.5K-


Business Experience Requirements
 
Max Muscle Franchise
Hockey Experts Franchise
Experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Max Muscle Franchise
    Hockey Experts Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Max Muscle Franchise
    Hockey Experts Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Max Muscle Franchise
    Hockey Experts Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Max Muscle

    Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
    Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
    Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

    About Hockey Experts

    Hockey Experts is one of the newest banners to be added to the Forzani group of companies, having opened its first stores in Ontario and Quebec in 2007. Fuelled by a growing demand for hockey equipment, as Canada's sport continues its blistering pace of popularity, Hockey Experts is the best source for top quality hockey equipment and unmatched professional service from genuine hockey experts. Our buying power and brand partnership means that we can carry numerous lines of skates, sticks, protective gear and other hockey equipment across a variety of price points, for a variety of playing levels. Whether adult or junior, recreational or competitive, and whether you plan to train on-ice or off, Hockey Experts is absolutely a one-stop shop, offering almost every top-level hockey product on the market today. For more information about store hours and locations please visit www.hockeyexperts.ca