Max Muscle vs Liquid Nutrition Group Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Liquid Nutrition Group including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Max Muscle Franchise
Liquid Nutrition Group Franchise
Investment $114,600 - $281,300$150,000 - And Up
Franchise Fee $75,000$35,000
Royalty Fee 3%6%
Advertising Fee -2%local + 2%Co-op
Year Founded 19882004
Year Franchised 20012011
Term Of Agreement 5 years5 years
Term Of Agreement 5 years5 years
Renewal Fee $1.5K-


Business Experience Requirements
 
Max Muscle Franchise
Liquid Nutrition Group Franchise
Experience
  • General business experience
  • Marketing skills
    		• *A dedication to personal health and well-being *Familiarity with the food service industry. *Ambitious, energetic and highly motivated, possessing strong leadership skills and organizational experience.

    Financing Options
     
    Max Muscle Franchise
    Liquid Nutrition Group Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Max Muscle Franchise
    Liquid Nutrition Group Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		Franchisees have the opportunity to purchase single and multi-unit investments.

    Expansion Plans
     
    Max Muscle Franchise
    Liquid Nutrition Group Franchise
    US Expansion YesYes
    Canada Expansion NoYes
    International Expansion NoYes

    Company Overviews

    About Max Muscle

    Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
    Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
    Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

    About Liquid Nutrition Group

    A Remarkable Turnkey Opportunity in the Health and Nutrition Industry Single and Multi-Unit Investments Available! INVEST IN YOUR PASSION FOR HEALTHY LIVING Society's growing focus on healthy living has offered an outstanding opportunity. Several players have stepped up to serve an emerging demand in the smoothie market - none does it as well as Liquid Nutrition. Liquid Nutrition offers this ever-growing demographic the one-stop shopping convenience of nutritious functional beverages, healthy food items, sports supplements and high-quality vitamins all under one roof. A publicly traded company (LQD.V), Liquid Nutrition provides a remarkable and rewarding ground floor opportunity to be part of the next generation in health and nutrition concepts. Join a progressive company championed by elite athletes and guided by an exceptional management team. If you share our dedication to maintaining good health and peak performance, Liquid Nutrition presents an exceptional opportunity to live your beliefs in an easy-to-operate franchise. Plus, Liquid Nutrition franchisees reap the benefits of being part of the dream team - Steve Nash (NBA), Matt Ryan (NFL), Russell Martin (MLB), Vincent Lecavalier (NHL), Suzann Pettersen (LPGA) and Torah Bright (Gold Medalist) who embody the Liquid Nutrition mantra and vision. For more information, please contact: Glenn Young, President LIQUID NUTRITION GROUP INC. e-mail: [email protected] tel: 905-815-1112