Max Muscle vs Complete Nutrition Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Complete Nutrition including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

Max Muscle Franchise
Complete Nutrition Franchise
Investment $114,600 - $281,300$188,450 - $406,250
Franchise Fee $75,000$30,000
Royalty Fee 3%8-9%
Advertising Fee --
Year Founded 19882005
Year Franchised 20012007
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $1.5K-

Business Experience Requirements

Max Muscle Franchise
Complete Nutrition Franchise
  • General business experience
  • Marketing skills
  • -

    Financing Options

    Max Muscle Franchise
    Complete Nutrition Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support

    Max Muscle Franchise
    Complete Nutrition Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, National media, Regional advertising-
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)


    Expansion Plans

    Max Muscle Franchise
    Complete Nutrition Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Max Muscle

    Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
    Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
    Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

    About Complete Nutrition

    Complete Nutrition was founded in 2004 by Cory Wiedel and Ryan Zink. With the goal of outthinking, outselling, and out marketing the national competition, they created Complete Nutrition to feature exclusive products that couldn’t be purchased elsewhere. The leadership team continues to innovate the system with services that benefit both customers and Franchise Owners' most recently, an eCommerce platform that boosts store sales and retains customers. The business also provides world-class support to its Franchise Owners through its turnkey marketing materials. Over the years, Complete Nutrition has become more than a supplement store, but rather a lifestyle brand that helps customers achieve their goals.

    The health and wellness industry is growing more than ever, with people focused on living healthier lives. Using a consultative method, Complete Nutrition emerges from the competition as an industry leader. Through advanced technology and exemplary customer service, you can equip your customers with everything they need to reach their goals. As a Franchise Owner, you can feel good about helping to change lives.