Max Muscle vs D-Bat Academies Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Max Muscle vs D-Bat Academies including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$114,600 - $281,300 | $494,650 - $967,100 |
Franchise Fee |
$75,000 | $40,000 |
Royalty Fee |
3% | 40% of membership fees |
Advertising Fee |
- | 2.5%of fees |
Year Founded |
1988 | 1998 |
Year Franchised |
2001 | 2007 |
Term Of Agreement |
5 years | - |
Term Of Agreement |
5 years | - |
Renewal Fee |
$1.5K | - |
Business Experience Requirements |
Experience |
General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/Yes |
Start-up Costs |
No/Yes | -/Yes |
Equipment |
No/Yes | -/Yes |
Inventory |
No/Yes | -/Yes |
Receivables |
No/Yes | -/Yes |
Payroll |
No/Yes | -/Yes |
Training & Support |
Training |
- |
On-The-Job Training: 40+ hours
Classroom Training: 16 hours
Additional Training: As needed
|
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
Co-op advertising, Ad slicks, National media, Regional advertising | Co-op Advertising
Ad Template
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
|
Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2
- 5
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Number of Employees Required to Run: 2 - 5 |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | - |
International Expansion |
No | Yes |
Company Overviews
About Max Muscle
Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain.
JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY
Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes.
A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.
About D-Bat Academies
D-BAT was founded in 1998. D-BAT opened its original location in a small facility in North Dallas with 6 employees.
D-BAT Academies feature an exceptionally well-lit, indoor climate-controlled facility,with an environment that invites parents to be a part of their ballplayer’s development along with a top notch pro shop to provide all your equipment needs.
D-BAT began franchising operations in 2008 and today is the Largest network of training facilities in the country. Our current staff is over 300 strong and we are still considered the premier facility in the country. This is due in large part to the innovative way that D-BAT has connected the player and parent with coaches and facilities to better the game.
D-BAT is now moving to expanding its prestigious academies to reach even more players and enhance the baseball and softball experience for players at all levels. We never stop innovating and enhancing our methods to make players better.
From developmental youth camps and private lessons… to the latest equipment and hottest apparel, D-BAT is your premier baseball and softball training center, with the following:
Memberships
Lessons
Camps
Cage Rental
Pitching Machines
Pro Shop
Birthday Parties
Weight Training
Vending
Tournaments
Uniforms
Convinced? Apply For Your Franchise Now!
The total investment necessary to begin operation of a D-BAT® Facility
ranges from $398,025 to $699,975. This includes $121,500 to $144,000
that must be paid to the franchisor or affiliate.
If you are acquiring development rights under our development program, then you will sign our
area development agreement and, upon signing, you will pay us a
development fee equal to 100% of the Initial Franchise Fee due for the
first Facility and 50% of the Initial Franchise Fee due for each
additional Facility you commit to develop under the area development
agreement.
#344 in Franchise 500 for 2020.
#74 in Franchise 500 for 2021.