Max Muscle vs Destination Athlete Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Destination Athlete including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Max Muscle Franchise
Destination Athlete Franchise
Investment $114,600 - $281,300$28,300 - $93,610
Franchise Fee $75,000$20,000 - $50,000
Royalty Fee 3%5%-8%
Advertising Fee -2%
Year Founded 19882008
Year Franchised 20012008
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee $1.5K-


Business Experience Requirements
 
Max Muscle Franchise
Destination Athlete Franchise
Experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    Max Muscle Franchise
    Destination Athlete Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/Yes-/Yes
    Payroll No/Yes-/Yes

    Training & Support
     
    Max Muscle Franchise
    Destination Athlete Franchise
    Training - On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperativesPurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingAd Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations 15% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 2 - 5

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		Number of Employees Required to Run: 1 - 3

    Expansion Plans
     
    Max Muscle Franchise
    Destination Athlete Franchise
    US Expansion YesYes
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Max Muscle

    Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
    Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
    Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

    About Destination Athlete

    Destination Athlete™ is an innovative company that focuses on the "complete athlete," offering products and services from "training to trophies."
    We aspire to create legendary customer experiences in all meaningful sports communities in the Nation. Destination Athlete™ franchisees embody the passion and commitment to help youth and high school athletes get to their destination through our comprehensive tools and our proven system.
    Contact us today to learn how a home based franchise career in sports could be rewarding to countless athletes, your community and of course to you.
    Veteran Incentives  15% off franchise fee
    "Top     "Entrepreneur
    #59 in Gator's Top franchises.
    #282 in Franchise 500 for 2020.
    #211 in Franchise 500 for 2021.