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Updated RecentlyMax Muscle vs Ultimate Watersports Pty Ltd Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Max Muscle vs Ultimate Watersports Pty Ltd including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $114,600 - $281,300 | $100,000 - $200,000 |
| Franchise Fee | $75,000 | $25,000 |
| Royalty Fee | 3% | - |
| Advertising Fee | - | - |
| Year Founded | 1988 | 2016 |
| Year Franchised | 2001 | 2019 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | $1.5K | $1,000 / Month |
Business Experience Requirements |
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| Experience | No qualifications required, however, the manager must have a Coxswains Grade 2 minimum and training in each activity required. Ultimate Watersports supplies internal training on all available activities. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | - | All activity training is provided on site specific to the operation. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Ultimate Watersports share all information, waivers, incidents and new upgrades as a co-operative group. This means legal waivers are kept updated and new procedures across the board. |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | All marketing systems included are part of the licensing fee for software costs only. Campaign costs are to be covered by the licensee and can be done by our internal marketing department. |
| Operations |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 5
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Each business operation is run on its own as its own entity using UWS branding, systems and IP. Once set up the operator keeps all profits and shares in the operating efficiencies and systems offered. Upon application, UWS must be able to see the site to assess before approval. Once the business plans are in place UWS can be contracted to proceed with the applications. Once the approvals are in place the full license agreement can be enacted. Full setup job flows will be supplied at this point to guide us on the opening date. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | Yes |
| International Expansion | No | Yes |
Company Overviews
About Max Muscle
Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing
Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain.
JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY
Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes.
A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer.
Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.
About Ultimate Watersports Pty Ltd
Ultimate Watersports has the systems in place to include all watersports Activities with full insurance. Our safety management systems and insurance products are licensed and able to be customized to each new location with training provided. Our wholesale suppliers are also shared between us to reduce costs. Ultimate Watersports recommends the best for your location and will tailor the operation to the market.