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Below is an in-depth analysis and side-by-side comparison of McDonald's vs Rockn' Joe Coffeehouse & Bistro including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,314,500 - $2,306,500 | $218,000 - $414,000 |
Franchise Fee | $45,000 | $30,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 4%+ | - |
Year Founded | 1955 | 1993 |
Year Franchised | 1955 | 2005 |
Term Of Agreement | 20 years | 5 years |
Term Of Agreement | 20 years | 5 years |
Renewal Fee | $45K | - |
Business Experience Requirements |
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Experience | In order to be successful as a franchise owner, you must be prepared to: * Follow a proven system. * Accept advice from others. * Work long hours. * Work without supervision or support staff. * Lead and manage a team. * Ask for help. * Take a financial risk. * Work hard.The ideal franchise owner knows that starting and building a successful business is not easy,but that the rewards outweigh the sacrifice and risk with the right opportunity. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/Yes | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, Regional advertising |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 16 - 16
Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | No |
Are you ready to Rock! Rock 'n' Joe Coffee Bar is all about creative excellence. It is a cool place for people who love exceptional coffee, premium food and quality rock 'n' roll music in a trendy and relaxing environment. Taste the award-winning and proprietary coffee masterfully blended by one of North America's premier coffee roasters. Savor the chef-select tastes of our pastries and food while enjoying the sound of rock 'n' roll music. For entrepreneurs with a passion for great proprietary coffee blends, food, specialty drinks and rock 'n' roll music - Rock 'n' Joe Coffee Bar is more than the hippest hangout in town; it's an opportunity for a whole new lifestyle.