McDonald's vs Marco's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of McDonald's vs Marco's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
McDonald's Franchise
Marco's Franchise
Investment $1,314,500 - $2,306,500$223,535 - $586,410
Franchise Fee $45,000$25,000
Royalty Fee 4%5.5%
Advertising Fee 4%+5%
Year Founded 19551978
Year Franchised 19551979
Term Of Agreement 20 years10 years
Term Of Agreement 20 years10 years
Renewal Fee $45K$3K or 25% of fee


Business Experience Requirements
 
McDonald's Franchise
Marco's Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills

  • Industry experience
  • General business experience
  • Marketing skills
    		•

    Financing Options
     
    McDonald's Franchise
    Marco's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    McDonald's Franchise
    Marco's Franchise
    Training On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, Ad slicks, Regional advertising
    Operations 82% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    McDonald's Franchise
    Marco's Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About McDonald's

    Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955.
    McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people. Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.


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      "franchiserankingscom"                                                                                                                         
    #7 on Franchise Rankings.com                                                                                                                                                            
    #3 in Canada's top franchises.
    #3 in Franchise 500 for 2020
    #11 in Franchise 500 for 2021










    About Marco's

    Among the main 25 pizza establishments in the United States, just a single was established by a local Italian: Marco's Pizza®. Pasquale "Pat" Giammarco moved to America with his family at 9 and began his first pizza eatery in 1978 in Toledo, Ohio. In the event that you've ever needed to possess a business that serves sustenance you're glad to put your name behind, Marco's might be the correct business open door for you.

    Marco's prides itself on credible Italian artisan pizza, made with new, genuine fixings and mixture made in the store day by day. When 91% of Americans eat pizza at any rate once every month, more individuals are progressively picking the quality pizza that is synonymous with the Marco's name.

    Dissimilar to the biggest pizza chains, which have maximized a number of their regions, Marco's has a lot of chances for development. We're in 34 states and three nations, and we're forcefully wanting to cut out a greater bit of the $46 billion pizza industry.

    Americans are choosier about what they serve their families, and they need their food to be high caliber, as well. Marco's hasn't needed to do a noteworthy picture makeover for its pizza in light of the fact that Marco's has dependably been centered around serving the most astounding quality pizza utilizing the best accessible fixings.

    That mission, joined with our one of a kind limit with respect to colossal development, implies you can get in on a ground-floor opportunity with Marco's. Opening a Marco's Pizza® is moderately reasonable contrasted with the cost of beginning other easygoing eateries, and proprietors don't require earlier eatery encounter. We teach all our establishment proprietors on all that they have to know.

    In case you're longing for owning a business, or even a few on the double, Marco's might be the ideal place for you to flourish. Unlike the largest pizza chains, which have maxed out many of their territories, Marco’s has plenty of opportunities for growth.

    Veteran Incentives  $10,000 off franchise fee; franchisee fee waived for veterans with service-related disabilities
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    #13 in Gator's Top franchises.
    #83 in Franchise 500 for 2020.
    #92 in Franchise 500 for 2021.