McDonald's vs Red Robin Gourmet Burgers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of McDonald's vs Red Robin Gourmet Burgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$1,314,500 - $2,306,500 | $1,865,000 - $4,115,000 |
Franchise Fee |
$45,000 | $35,000 |
Royalty Fee |
4% | 4% |
Advertising Fee |
4%+ | - |
Year Founded |
1955 | 1969 |
Year Franchised |
1955 | 0 |
Term Of Agreement |
20 years | - |
Term Of Agreement |
20 years | - |
Renewal Fee |
$45K | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/Yes | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
On-The-Job Training: 500 hours
Classroom Training: 72 hours
Additional Training: At local McDonald's restaurant
| - |
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
| - |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | No |
Canada Expansion |
No | No |
International Expansion |
Yes | No |
Company Overviews
About McDonald's
Ray Kroc, a milkshake mixer salesman, ventured to California in
1954 to visit McDonald's hamburger stand, where he heard they were
running eight mixers at once. Kroc was impressed by how rapidly
customers were served and, seeing an opportunity to sell many more
milkshake machines, encouraged brothers Dick and Mac McDonald to open a
chain of their restaurants. Kroc became their business partner and
opened the first McDonald's in Des Plaines, Illinois in 1955.
McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people.
Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.
#7 on Franchise Rankings.com
#3 in Canada's top franchises.
#3 in Franchise 500 for 2020
#11 in Franchise 500 for 2021
About Red Robin Gourmet Burgers
Red Robin Gourmet Burgers was founded in 1969. It is a casual dining restaurant chain that serves up wholesome, fun, feel-good experiences in a family-friendly environment. Red Robin restaurants are famous for serving more than 22 high-quality gourmet burgers in a variety of recipes with Bottomless Steak Fries, as well as salads, soups, appetizers, entrees, desserts, and signature Mad Mixology Beverages. There are more than 360 Red Robin restaurants located across the United States and Canada, which include both corporate-owned locations and those operating under franchise or license agreements.
The initial franchise fee is $35,000. The total investment necessary
to begin operation of a RED ROBINĀ® RESTAURANT ranges from $2,220,000 to
$4,115,000 for a freestanding prototype building, or $1,865,000 to
$3,635,000 for a standard-size, in-line space prototype or for a
mid-size, in-line space prototype.
These ranges include the initial
franchise fee of $35,000 that you must pay to the franchisor but does
not include the cost of buying, building or renting the restaurant
location and the cost to obtain a liquor license.