McDonald's vs Box Lunch Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of McDonald's vs Box Lunch including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
McDonald's Franchise
Box Lunch Franchise
Investment $1,314,500 - $2,306,500$120,000 - $150,000
Franchise Fee $45,000$15,000
Royalty Fee 4%-
Advertising Fee 4%+-
Year Founded 1955-
Year Franchised 1955-
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $45K-


Business Experience Requirements
 
McDonald's Franchise
Box Lunch Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    McDonald's Franchise
    Box Lunch Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    McDonald's Franchise
    Box Lunch Franchise
    Training On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 82% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    McDonald's Franchise
    Box Lunch Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About McDonald's

    Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955.
    McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people. Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.


    "Top   ""  "Entrepreneur

      "franchiserankingscom"                                                                                                                         
    #7 on Franchise Rankings.com                                                                                                                                                            
    #3 in Canada's top franchises.
    #3 in Franchise 500 for 2020
    #11 in Franchise 500 for 2021










    About Box Lunch

    Box Lunch is a no-frills fast service Sandwich Shop. We don't cook!! We feature Rolled PITA bread sandwiches (the Rollwich?) and use only the best quality ingredients. The perception of the general public is that we are a healthy alternative to Fried food. Our ingredients appeal to a broad demographic, and are neither healthfood nor ethnically oriented. Our speed results from our basic operating system. We can easily feed 250 people per hour with a small crew and in a small space. We are perfectly suited to take-out, and to drive-up service. Our average per-customer is about $7.00, food costs of about %30, and our competition is anyone else in that price range. Start-up costs for Box Lunch are reasonable (usually under $120,000) and our fees are low. Some freedom of menu offerings is possible, and "home-cooked" sides and desserts are encouraged, but optional. We do NOT allow fried food or alcohol to be sold from our stores; it's just bad for our image.