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Below is an in-depth analysis and side-by-side comparison of McDonald's vs Abrakebabra including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,314,500 - $2,306,500 | N/A |
Franchise Fee | $45,000 | N/A |
Royalty Fee | 4% | 7% |
Advertising Fee | 4%+ | - |
Year Founded | 1955 | 1982 |
Year Franchised | 1955 | 1982 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $45K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Abrakebabra is an Irish fast food franchise that was founded in 1982. The company currently has 57 franchisees operating throughout Ireland and generates annual sales of more than 40 million euros. Abrakebabra is planning to continue to expand concentrating on food courts where it has been trading successfully in Mahon Pt, Newbridge S/C Liffey Valley and Arklow S/C. Suitable franchisee candidates must have the vision to see Abrakebabra as a successful business venture going forward and they should possess the determination to succeed and make their financial investment pay off. The Abrakebabra franchise package includes: use of the Abrakebabra name and logo; operations training for staff and management; site selection, stock access and management; shop layout and design advice from group's design and building team; advantages of national brand advertising; and a detailed operating manual.