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Below is an in-depth analysis and side-by-side comparison of McDonald's vs Franktitude including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,314,500 - $2,306,500 | $169,200 - $284,000 |
Franchise Fee | $45,000 | $25,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 4%+ | 2% |
Year Founded | 1955 | 2006 |
Year Franchised | 1955 | 2006 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $45K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Franktitude offers all of the services you expect from a top-tier franchise, from site assistance to training to ongoing support. Absentee ownership is allowed�our register system allows remote access so you can keep tabs on the restaurant via your Blackberry or PDA. Single and multiple unit development will be considered throughout the Southeastern U.S. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
A Different Kind of Eatery Franktitude is a top notch alternative to fast food and quicker and more affordable than fast casual. At Franktitude, customers choose among 50 toppings to pile on their choice of franks (100% beef, turkey or veggie), or sandwiches (ciabatta, panini, or wraps) or salad. At Franktitude, you can eat as healthy�or as hearty�as you want. The Franktitude footprint is small which makes for a lower investment than most other restaurant franchises. Little or no actual cooking takes place which means exceptionally easy day-to-day operations. And every single restaurant is guaranteed a protected area so you don't have to worry about competing with your own brand!