McDonald's vs Big Town Hero Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of McDonald's vs Big Town Hero including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
McDonald's Franchise
Big Town Hero Franchise
Investment $1,314,500 - $2,306,500$73,550 - $245,200
Franchise Fee $45,000$20,000
Royalty Fee 4%-
Advertising Fee 4%+-
Year Founded 19551982
Year Franchised 19551989
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $45K-


Business Experience Requirements
 
McDonald's Franchise
Big Town Hero Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    McDonald's Franchise
    Big Town Hero Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    McDonald's Franchise
    Big Town Hero Franchise
    Training On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 82% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    McDonald's Franchise
    Big Town Hero Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About McDonald's

    Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955.
    McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people. Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.


    "Top   ""  "Entrepreneur

      "franchiserankingscom"                                                                                                                         
    #7 on Franchise Rankings.com                                                                                                                                                            
    #3 in Canada's top franchises.
    #3 in Franchise 500 for 2020
    #11 in Franchise 500 for 2021










    About Big Town Hero

    Our story begins in 1981: Big Town Hero was then just a twinkle in the eye of a young college student. His idea: to provide a healthy, better-tasting alternative to fast-food restaurants - a sandwich shop that served great food with great service to match.

    Our founder created his experience in the sandwich business in the college town of Corvallis, Oregon. His unique, fresh sandwiches on homemade bread were an immediate success, and the Big Town legend was born (Campus Hero back then).

    Today, Big Town Hero is a culinary destination throughout the western United States; each store features an on-site bakery where we prepare our fabulous, famous bread efficiently from scratch daily. Our stores are growing as fast as our reputation: The Ultimate Sandwich is back and better than ever!

    Through our growth and expansion, one thing will always remain unchanged - our unwavering commitment to fresh quality and legendary service.