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Below is an in-depth analysis and side-by-side comparison of McDonald's vs The Original Brooklyn Water Bagel Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,314,500 - $2,306,500 | $300,660 - $773,300 |
Franchise Fee | $45,000 | $30,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 4%+ | 2% |
Year Founded | 1955 | 2008 |
Year Franchised | 1955 | 2008 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $45K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Be a part of a new quick serve concept that has a differentiator from all competitors in the restaurant industry , a 14-stage proprietary and exclusive water treatment process that replicates Brooklyn water anywhere in the world. Here's why you need to be a part of the Original Brooklyn Water Bagel Company team: *100% financing to qualified candidates *Gives you ownership in the fast-growing Bakery/Cafe Market with minimal franchise competition *Low upfront costs and recession-proof product and concept *Founded and supported by top executives and advisory board members with nationally renowned franchise expertise and knowledge *Provides income streams from additional proprietary products including Cubsta's (coffee ice cubes), bagel chips, bottled water and a host of other profitable items *Superior labor model supported by ease of training, world class support, and simplicity of operation *A high profit, scalable, (low cost) franchise model with great growth potential and superior return on investment in a $54 billion industry *One of the lowest food cost in the Fast Casual Market *Appeals to everyone "We are committed to providing outstanding customer support, innovative products, and a passion for excellence that will become the benchmark for the bakery cafe industry. The quality of our products speak for themselves and we look forward to welcoming qualified, enthusiastic, team players to the Original Brooklyn Water Bagel Company!"