McDonald's vs Liquid Planet Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of McDonald's vs Liquid Planet including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
McDonald's Franchise
Liquid Planet Franchise
Investment $1,314,500 - $2,306,500$158,250 - $302,000
Franchise Fee $45,000$25,000
Royalty Fee 4%5%
Advertising Fee 4%+1%Nat'l + 1%Local
Year Founded 19550
Year Franchised 19552010
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $45K-


Business Experience Requirements
 
McDonald's Franchise
Liquid Planet Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    McDonald's Franchise
    Liquid Planet Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    McDonald's Franchise
    Liquid Planet Franchise
    Training On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
    Operations 82% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		Owner-operated or absentee owner

    Expansion Plans
     
    McDonald's Franchise
    Liquid Planet Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About McDonald's

    Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955.
    McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people. Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.


    "Top   ""  "Entrepreneur

      "franchiserankingscom"                                                                                                                         
    #7 on Franchise Rankings.com                                                                                                                                                            
    #3 in Canada's top franchises.
    #3 in Franchise 500 for 2020
    #11 in Franchise 500 for 2021










    About Liquid Planet

    Fresh Planet has what today's health conscious food consumer wants: Fresh, custom designed salads; flavorful, nutritious rice bowls; tasty smoothies; and healthy stuffed toasted pitas. In addition to being surrounded by great food and happy customers, Fresh Planet franchise owners promote a healthy lifestyle. The exceptional smoothie menu includes our signature oatmeal breakfast smoothies, specialty smoothies, and super-fruit acai berry smoothies. Also featured are delicious stuffed toasted pitas, with both meat and vegetarian options. Egg-stuffed pitas make great breakfast options so you can serve your customers any time of day. Some competing concepts have limited hours of either breakfast and lunch or lunch and dinner. Our diverse menu allows you to serve hungry customers all day long. Fresh Planet offers you and your store manger two weeks of thorough training at the Cleveland, OH, headquarters. The training staff has nearly five decades of combined restaurant experience in various operational capacities. A Ground Floor Franchise Opportunity Whether you are interested in a single unit or a multi-unit agreement, if you want to be involved in the next big thing in restaurant franchising, Fresh Planet has great territories available. This food franchise opportunity is also great for someone already in franchising who wants to grow by complementing other types of non-competing food franchises.