McDonald's vs Shamrock Burgers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of McDonald's vs Shamrock Burgers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
McDonald's Franchise
Shamrock Burgers Franchise
Investment $1,314,500 - $2,306,500$200,000 - $240,000
Franchise Fee $45,000$20,000
Royalty Fee 4%5%
Advertising Fee 4%+1% Nat'l
Year Founded 19551970
Year Franchised 19552011
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $45K-


Business Experience Requirements
 
McDonald's Franchise
Shamrock Burgers Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    McDonald's Franchise
    Shamrock Burgers Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/Yes-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    McDonald's Franchise
    Shamrock Burgers Franchise
    Training On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant As a Shamrock Burgers franchisee, you will undergo 3 weeks of intensive in store training covering all aspects of the Shamrock Burgers franchise business from food preparation, customer service, cash management, advertising, promotions and store opening and closing procedures. Continuous operational support follows the extensive training program, from the store opening and through the life of the franchise business.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software -
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Shamrock taps into the pulse of the latest trends in the industry. The worldwide fast food market is monitored continuously and new ideas are researched for their sustainability. The franchisee can be assured that the offerings they are providing their customers has been thoroughly screened and researched well before they are presented.
    Operations 82% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    McDonald's Franchise
    Shamrock Burgers Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About McDonald's

    Ray Kroc, a milkshake mixer salesman, ventured to California in 1954 to visit McDonald's hamburger stand, where he heard they were running eight mixers at once. Kroc was impressed by how rapidly customers were served and, seeing an opportunity to sell many more milkshake machines, encouraged brothers Dick and Mac McDonald to open a chain of their restaurants. Kroc became their business partner and opened the first McDonald's in Des Plaines, Illinois in 1955.
    McDonald's brand is in 122 countries around the world. Thirty thousand locations serve 51 million customers each day. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local business people. Most standalone McDonald's restaurants offer both counter and drive-through service, with indoor and sometimes outdoor seating. The Drive-Thru, Auto-Mac, or McDrive as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the former two steps are frequently combined. In some countries "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service.


    "Top   ""  "Entrepreneur

      "franchiserankingscom"                                                                                                                         
    #7 on Franchise Rankings.com                                                                                                                                                            
    #3 in Canada's top franchises.
    #3 in Franchise 500 for 2020
    #11 in Franchise 500 for 2021










    About Shamrock Burgers

    Are you searching for a burger franchise with an edge, a concept that stands out from the crowd, an environment and menu that will Rock the customers world? Look no further than Shamrock burgers, a edgy rock n' roll burger destination. Modern style, eclectic finishes and a bold colour palette convey a youthful, energetic vibe that'll make you think twice about taking your order out. The rock n' roll mural and mirrored wall artwork with attitude makes it a cool and trendy place to hang out. And since they've been serving up homemade burgers since 1970, they've got generations of loyal fans. From homemade burgers and onion rings, chicken souvlaki and super thick milkshakes, they use only the freshest ingredients to support their philosophy of "great food served fast". Try the burger, it'll rock your world and owning a franchise will amplify your income!Shamrock provides an opportunity for franchisees to take full advantage of over 40 years of success in the fast food industry and turn it into a business of their own. You are in business for yourself but not by yourself. The franchise is a turnkey opportunity. From the initial meeting through to financing, store construction, merchandising to training, everything hasbeen tested for success. * Highly visible locations * Growing brand name recognition * Great homemade burgers and onion Rings * The highest quality ingredients *Recession proof business, demand keeps growing *Fast Food is one of the largest and fastest growing industries in the world * Edgy, fun and friendly rock & roll environment * Very high customer repeat and retention rate * Stores receive powerful national and regional advertising * Purchasing, inventory and operational systems tested and successful * Excellent initial and ongoing support and training * Head office research of products ongoing * Best practices in terms of service and customer advice