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Below is an in-depth analysis and side-by-side comparison of McDonald's vs Gino's Burgers & Chicken including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,314,500 - $2,306,500 | $500,000 - $700,000 |
Franchise Fee | $45,000 | N/A |
Royalty Fee | 4% | - |
Advertising Fee | 4%+ | - |
Year Founded | 1955 | 2008 |
Year Franchised | 1955 | 2008 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $45K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Gino's, the pioneer icon of the restaurant industry known for great burgers and golden fried chicken until the mid eighties, is back!Gino's Burgers and Chicken is a direct descendant of Gino‘s Inc., a food industry pioneer and icon founded in 1957.Gino's returns as Gino's Burgers & Chicken to seize the opportunity to combine consumers' desire for fresh, hot off-the-grill burgers and real chicken sandwiches, while benefiting from the residual and positive brand identity of the original Gino's, which was best known for great-tasting hamburgers and fried chicken.Gino's Burgers & Chicken is positioned in the fast casual segment of the restaurant industry, and offers the expertise of a management team with a proven record of running great restaurants. The restaurant design will include an open kitchen format where products are prepared, cooked, and assembled in full view of our guests. Hand-cut french fries, fountain drinks, bottled drinks and hand spun milk shakes complete the offering. The dining experience will provide an affordable, comfortable, inviting environment where a highly-trained, well presented team ensure that customers are delighted with the Gino's experience.