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Below is an in-depth analysis and side-by-side comparison of McDonald's vs Cheese Curds Gourmet Burgers + Poutinerie including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,314,500 - $2,306,500 | $475,000 - $650,000 |
Franchise Fee | $45,000 | $35,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 4%+ | 1% Nat'l + 1% local |
Year Founded | 1955 | 2012 |
Year Franchised | 1955 | 2015 |
Term Of Agreement | 20 years | 10 years +10 |
Term Of Agreement | 20 years | 10 years +10 |
Renewal Fee | $45K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 500 hours Classroom Training: 72 hours Additional Training: At local McDonald's restaurant | Both classroom and hands-on training in our kitchen. Last minute training and grand opening support. We will stay with you until we are both comfortable that the restaurant is running smoothly. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
82% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
We opened our first Cheese Curds location in the Woodside area of Dartmouth, Nova Scotia in February 2012 and we were the Halifax Regional Municipality's very first gourmet burger restaurant. Several other gourmet burger concepts soon followed, some have even since closed their doors, but we continued to succeed despite increased competition and opened a second location in Dartmouth in May 2013. We have been asked over and over when we are going to franchise our awesome burger concept and the answer is...very soon! We have been working hard gearing up for this over the last little while and we are happy to say we will be ready to bring on franchisees for the Atlantic Canada region in 2015.Cheese Curds provides a unique franchise proposition, not only in the quality and reputation of the brand to the consumer but also in the proven operating method offered to franchisees based on the years of experience of our founder.Cheese Curds believes competition is healthy and can only be positive for the customer. We differentiate ourselves by providing chef inspired menu items using only the freshest ingredients, with an unwavering focus on flavour and we prepare everything to order in an open kitchen concept in front of the customer. Our orders take a little longer to fill as a result but we stand behind our mantra that "it is worth the wait". Our high repeat customer experience tells us we are right. Contact us if you are interested in becoming part of this great Canadian success story