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Updated RecentlyGolden Krust vs Cafe Yumm Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Golden Krust vs Cafe Yumm including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $225,900 - $687,000 | $716,500 - $999,200 |
| Franchise Fee | $40,000 | $40,000 |
| Royalty Fee | 3% | 6% |
| Advertising Fee | 2% | up to 3% |
| Year Founded | 1988 | 1997 |
| Year Franchised | 1996 | 2007 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $25K | - |
Business Experience Requirements |
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| Experience | - | We truly believe in balancing business and life so that each is more Soul satisfying… Deeply nourishing®. We’re passionate about serving beautiful, nourishing food (over 50% of which is Certified Organic), in warm, inviting restaurants that are built largely of recycled and environmentally friendly materials. Yet, our unit economics compare well with larger, better-established brands. We’re serious about business, but we’re also serious about doing it differently. If that sounds good, having your own Café Yumm! restaurant might be right for you. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/- |
| Start-up Costs | No/Yes | No/- |
| Equipment | No/Yes | No/- |
| Inventory | No/Yes | No/- |
| Receivables | No/Yes | No/- |
| Payroll | No/Yes | No/- |
Training & Support |
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| Training | Our Golden Krust franchise support continues throughout training and staff formation. We will train and assist you in opening and operating your franchise. Our highly experienced Golden Krust staff will take you through our comprehensive three-week course given at our Corporate training Center located at 1381 East Gunhill Road or other designated training restaurants. Upon completion of the course, you will be ready to operate your franchise. Members of our franchise support team will also assist you in your store during your first two weeks of opening to ensure that you are self-sufficient. After this time, the franchise support team will be readily available should you need further assistance. On-The-Job Training: 47 hours Classroom Training: 33 hours Additional Training: At designated operating store | We provide you with two weeks of in-depth classroom training at our headquarters, followed by a lengthy hands-on training period in one or more of our restaurants. Our Opening Team will also be with you for one week before your restaurant opens, and for one week after you’ve opened. We’re there to train your staff and make sure the quality standards are maintained and your first guests instantly become loyal ones. |
| Support | Golden Krust will guide you the franchisee in the critical decisions involved in starting your business: selecting a site, merchandising the franchise store, assisting with the initial inventory, hiring and training staff, beginning systematic marketing. We also assign experienced professional field service manager to monitor performance and provide advice and direction in regular operations. This ongoing engagement in the business has two purposes: It ensures that you will follow the franchise system, protecting the value of the Golden Krust's market identity. It also gives you the franchisee a consultant who is intimately familiar with this type of business to provide advice and problem solving assistance. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | We provide detailed operations manuals and job briefs loaded with techniques, procedures, recommendations, and guidelines. In addition, our Management Team has an open-door policy, and even give franchisees their cell phone numbers, should any operational questions/issues come up. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
25% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) Number of Employees Required to Run: 8 - 8 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Golden Krust
Our franchising program is predicated on the fact that the company will only remain competitive if our franchisees are successful. We are dedicated to achieving that success. Ours is a "partnership" with our franchisees. Consequently, we look for franchisees with certain qualities. These include a strong desire to succeed, the ability to lead effectively and the ability to devote the time and energy necessary to run a successful business. We, therefore, seek people with "common business sense" who are highly qualified to join the Golden Krust family.
Veteran Incentives $10,000 off franchise fee
About Cafe Yumm
We truly believe in balancing business and life so that each is more Soul
satisfying… Deeply nourishing®. We’re
passionate about serving beautiful, nourishing food (over 50% of which
is Certified Organic), in warm, inviting restaurants that are built
largely of recycled and environmentally friendly
materials. Yet, our unit economics compare well with larger,
better-established brands. We’re serious about business, but we’re also
serious about doing it differently. If that sounds good, having your own Café Yumm! restaurant might be right for you.
Cafe Yumm! has served delightful food--prepared fresh and FAST--since 1997. "Simply delicious. Simply nourishing."™
We are focused on expanding into areas along Interstate Highway 5, between the Canadian border and the San Francisco Bay area, as well as in the States of Idaho and Nevada.