Cinnabon vs Auntie Anne's Hand-Rolled Soft Pretzels Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cinnabon vs Auntie Anne's Hand-Rolled Soft Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$23,100 - $430,900 | $98,350 - $445,000 |
Franchise Fee |
$30,000 | $30,000 |
Royalty Fee |
6% | 7% |
Advertising Fee |
1.5% | 1% |
Year Founded |
1969 | 1988 |
Year Franchised |
1986 | 1989 |
Term Of Agreement |
10-20 years | 5 years |
Term Of Agreement |
10-20 years | 5 years |
Renewal Fee |
50% of current franchise fee | - |
Business Experience Requirements |
Experience |
Industry experience General business experience Marketing skills
"Passion and enthusiasm in being a small business owner, and having the go-getter mentality… You've got to like people to do business at Cinnabon."
- Mark Hong, director of franchise development | General business experience |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | No/Yes |
Start-up Costs |
No/Yes | No/Yes |
Equipment |
No/Yes | No/Yes |
Inventory |
No/Yes | No/Yes |
Receivables |
No/Yes | No/Yes |
Payroll |
No/Yes | No/Yes |
Training & Support |
Training |
On-The-Job Training: 40 hours
Classroom Training: 40 hours
Additional Training: Additional training annually
| On-The-Job Training: 32 hours
Classroom Training: 40-64 hours
|
Support |
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform | Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform |
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app | Ad Templates
National Media
Social media
SEO
Website development
Email marketing
Loyalty program/app |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 8
- 10
Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
53.9% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 - 12
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
|
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
No | No |
International Expansion |
Yes | Yes |
Company Overviews
About Cinnabon
Since 1969, malls throughout the world have been filled with the scent of Cinnabon. Each bakery serves fresh and prepackaged cinnamon rolls, Pecanbons (cinnamon rolls topped with pecans and caramel frosting), coffees and other drinks.
If success was a freshly baked treat, it would be Cinnabon®.
- Super sweet average net sales of $861,481 for the top quartile of franchise owners*
- A global, iconic brand with enviable brand awareness and strong affinity with Millennials and Gen Z
- A category leader that dominates the sweet treat segment
- The strong support and tools of FOCUS Brands®
Become a Cinnabon® franchise owner, and
learn what it means to be the most popular kid on the block! Our
one-of-a-kind, insanely craveable baked goods and specialty beverages
have made Cinnabon® a world-class brand with world-class economics.
Cinnabon® owns the cinnamon roll
category, and we’re looking for people to grow our legacy and “bake”
good on the promise that is our brand.
The total investment necessary to begin operation of a Full Bakery
franchise ranges from $214,050 to $430,900 in a Traditional Location and
from $122,500 to $419,200 in a Non-Traditional Location. This includes
$30,000 to $30,400 that must be paid to the franchisor or their
affiliates.
The total investment necessary to begin operation of an
Express Bakery ranges from $23,100 to $43,500 in a new Schlotzsky’s®
restaurant and from $59,000 to $155,750 in any other location. This
includes $7,500 to $7,900 that must be paid to the franchisor or their
affiliates.
The total estimated investment necessary to begin operation of a Concession Bakery ranges
between $110,000 and $244,600. This includes $5,000 to $5,400 that must
be paid to the franchisor or their affiliates.
Veteran Incentives $5,000 off franchise fee
#53 in Franchise 500 for 2020.
#35 in Franchise 500 for 2021.
About Auntie Anne's Hand-Rolled Soft Pretzels
Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own. Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks.
Join us in putting the hand-rolled deliciousness of Auntie Anne’s®
soft pretzels into more people’s hands. We are looking for franchise
owners to extend our reach into street side locations, tourist
locations, colleges, and more. Our guests savor Auntie Anne’s®
pretzels’ unique flavor profile. You’ll value the strong financials,
culture that promotes community involvement, and opportunities afforded
you by our impressive global footprint. The future is looking bright for
our franchise owners. Get in on the goodness now.
As we rise, you shine.
Auntie Anne's®
is looking for people with a passion for business, matched by their
desire to deliver the highest-quality customer service and hospitality.
Candidates should have:Business Experience
(Restaurant Experience Preferred)
$100K+ Liquid Capital
$300K Net Worth
People Skills
Connected to the Community
Stores can be found in shopping centers, airports and train stations across the United States and Worldwide.
The total investment necessary to begin operation of an Auntie Anne's®
franchise ranges from $156,350 to $445,000. This includes $30,000 to
$30,400 that must be paid to the franchisor or their affiliates.
The
total investment necessary to begin operation of a Shop within a
temporary stand in a farmers’ market, a concession trailer, or a food
truck (a “Concession Shop”) is $98,350 to $253,000. This includes
$10,000 to $10,400 that must be paid to the franchisor or their
affiliates.
Veteran Incentives $10,000 off franchise fee
#400 in Franchise 500 for 2020.