Auntie Anne's Hand-Rolled Soft Pretzels Franchise

In-line, kiosk, cart and storefront pretzel shops

Anne Beiler had been baking most of her life, but it wasn't until she began managing a concession stand at a farmer's market in Maryland that she thought about starting a business. The stand served pizzas, pretzels, chips and candy, with the pretzels outselling everything else. Beiler stopped selling pizza and began hand-rolling pretzels in front of her customers, making the snack even more popular. Eventually, Beiler bought her own stand, naming it Auntie Anne's, and, soon two of her brothers were operating Auntie Anne's booths of their own. Today, Auntie Anne's locations serve a variety of pretzels, dipping sauces and drinks.

Join us in putting the hand-rolled deliciousness of Auntie Anne’s®
soft pretzels into more people’s hands. We are looking for franchise
owners to extend our reach into street side locations, tourist
locations, colleges, and more. Our guests savor Auntie Anne’s®
pretzels’ unique flavor profile. You’ll value the strong financials,
culture that promotes community involvement, and opportunities afforded
you by our impressive global footprint. The future is looking bright for
our franchise owners. Get in on the goodness now.

As we rise, you shine.

Auntie Anne's®
is looking for people with a passion for business, matched by their
desire to deliver the highest-quality customer service and hospitality.
Candidates should have:
Fork and Knife
Business Experience
(Restaurant Experience Preferred)
$100K+ Liquid Capital
$300K Net Worth
People Skills
Connected to the Community
Hand holding heart
Philanthropic Values

 Stores can be found in shopping centers, airports and train stations across the United States and Worldwide.

The total investment necessary to begin operation of an Auntie Anne's®
franchise ranges from $156,350 to $445,000. This includes $30,000 to
$30,400 that must be paid to the franchisor or their affiliates.
total investment necessary to begin operation of a Shop within a
temporary stand in a farmers’ market, a concession trailer, or a food
truck (a “Concession Shop”) is $98,350 to $253,000. This includes
$10,000 to $10,400 that must be paid to the franchisor or their

Veteran Incentives  $10,000 off franchise fee

Entrepreneur Franchise 500 ranking badge for Sky Zone
#400 in Franchise 500 for 2020.

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Please Note: The operators of Auntie Anne's Hand-Rolled Soft Pretzels, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Auntie Anne's Hand-Rolled Soft Pretzels website.

How much does it cost to open a Auntie Anne's Hand-Rolled Soft Pretzels Franchise?

The investment required to open a Auntie Anne's Hand-Rolled Soft Pretzels Franchise is between $98,350-$445,000. There is an initial franchise fee of $30,000 which grants you the license to run a business under the Auntie Anne's Hand-Rolled Soft Pretzels name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
  • Term of Agreement:
    5 years

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Auntie Anne's Hand-Rolled Soft Pretzels News & Press Releases

When did the first Auntie Anne's Hand-Rolled Soft Pretzels open? 1988
When did Auntie Anne's Hand-Rolled Soft Pretzels start Franchising? 1989

United States: Nationwide

International: Worldwide

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

On-The-Job Training: 32 hours
Classroom Training: 40-64 hours

Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Ad Templates
National Media
Social media
Website development
Email marketing
Loyalty program/app

53.9% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 9 - 12

Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Business Experience:

  • General business experience

  • To calculate how much income a franchise owner can do at Auntie Anne's Hand-Rolled Soft Pretzels Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

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    Auntie Anne's Hand-Rolled Soft Pretzels

    Auntie Anne's Hand-Rolled Soft Pretzels

    Auntie Anne's Hand-Rolled Soft Pretzels
    5620 Glenridge Drive NE
    Atlanta,, GA


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