Moe's Southwest Grill Franchise

Fresh-Mex quick-service restaurant

In December of 2000 in Atlanta, Ga. a handful of local entrepreneurs created Moe's Southwest Grill in the spirit of not-taking-yourself-too-seriously with menu names like the Homewrecker burrito, Closetalker salad and the Billy Barou nachos as well as a store design that includes abstract artwork with tongue-in-cheek sayings.

Maybe it's the personal experience that keeps people coming back for more. Maybe it's the huge selection of customizable Southwest favorites. Or maybe it's the laid-back vibe and signature "Welcome to Moe's" greeting our customers hear each time they walk through the door. Regardless of the reason behind the popularity of the brand, it works - and now, after being purchased by FOCUS Brands, Inc., in August 2007, Moe's has more than 370 locations across the country with plans to grow domestically and internationally. As a testament to the wild popularity of the brand, Moe's was named the #1 fast-casual chain based on change in system-wide sales by QSR magazine and the #2 fast-casual chain under 300 units in 2006.

When you join the Moe's franchisee family, you'll be working with passionate, experienced professionals who have extensive brand-building, development and operational experience in all functions of the foodservice industry. We're dedicated to the success of your franchise, and are committed to providing you with world-class support and service based on respect and trust.
Join Moe's-- owning your own restaurant doesn't have to just be a dream.
Veteran Incentives  $10,000 off franchise fee

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#362 in Franchise 500 for 2020.
#191 in Franchise 500 for 2021

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Please Note: The operators of Moe's Southwest Grill, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Moe's Southwest Grill website.

How much does it cost to open a Moe's Southwest Grill Franchise?

The investment required to open a Moe's Southwest Grill Franchise is between $457,400-$911,500. There is an initial franchise fee of $30,000 which grants you the license to run a business under the Moe's Southwest Grill name.

Individual Unit Costs

  • Initial Investment:
  • Initial Franchise Fee:
  • Royalty Fee:
  • Advertising Fee:
  • Term of Agreement:
    20 years
  • Renewal Fee:
    Then-current franchise fee

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Moe's Southwest Grill Appoints Erik Hess as Brand President
Erik Hess joins the Moe's Southwest Grill brand with more than 25 years of global experience in the food and beverage industry specializing in business strategy, consumer insights and improving operations. Hess will be leading as President of the Moe's brand, a fast-casual Mexican concept with more ...

Moe's Southwest Grill A Powerbroker > National Brands With Name Recognition, Profit Potential.
Serving made-to-order Southwestern fare in a fun-loving fast-casual environment, Moe's notched systemwide sales just shy of $500 million in 2013, while its AUV topped $1.17 million. Moe's president Paul Damico says the company embraces the latest culinary trends, serving 100 percent sirloin, gras...

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The largest Moe's Southwest Grill franchise partner will soon add Manhattan to his portfolio of locations when Moe's Southwest Grill opens at 1029A Avenue of the Americas in Midtown Thursday, Feb. 13. In addition to the new restaurant, franchise partner Clif Bullard plans to develop six more loca...

Moe's Southwest Grill Inks 17-unit Franchise Deal In Dallas
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Moe's Southwest Grill Emerges In Costa Rica
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Moe's Southwest Grill News & Press Releases

When did the first Moe's Southwest Grill open? 2000
When did Moe's Southwest Grill start Franchising? 2001

United States: Nationwide

International: Worldwide

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No Yes

Third Party Financing Source(s): GE Capital, Wachovia, Washington Mutual & Banco Poplar


On-The-Job Training 125 hours
Classroom Training: 22.6 hours

Purchasing Co-ops
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform


Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
Website development
Email marketing
Loyalty program/app

65% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 15

Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Business Experience:

  • Industry experience
  • General business experience
  • Marketing skills
  • Excellent attention to detail

  • To calculate how much income a franchise owner can do at Moe's Southwest Grill Franchise, may vary on factors like location, size etc., On the other side as a business owner your goals to maintain the quality of service while streaming sales high and expenses low. As any other franchise may include rent/mortgage, staffing/family, inventory supplies, utilities, administrative costs vise vera. Location to location and seasons the months costs may vary. Most franchises start up costs are typically fixed and they will cover most of the initial operating costs like signage, furniture, decoration and renovations.

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    Listing Tags

    moe's southwest grill, mexican food, fresh mex, quick service
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    Moe's Southwest Grill

    Moe's Southwest Grill

    Moe's Southwest Grill
    5620 Glenridge Dr. N.E.
    Atlanta, GA


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