| ||||
Updated RecentlyDunkin' vs We're Rolling Pretzel Company Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dunkin' vs We're Rolling Pretzel Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $199,700 - $1,688,200 | $91,000 - $223,000 |
| Franchise Fee | $40,000 - $90,000 | $15,000 |
| Royalty Fee | 5.9% | 5% |
| Advertising Fee | 5% | 2% |
| Year Founded | 1950 | 1996 |
| Year Franchised | 1955 | 1998 |
| Term Of Agreement | - | 5 years |
| Term Of Agreement | - | 5 years |
| Renewal Fee | - | $1K |
Business Experience Requirements |
||
| Experience | ||
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/Yes |
| Inventory | No/Yes | No/No |
| Receivables | No/Yes | No/No |
| Payroll | No/Yes | No/No |
Training & Support |
||
| Training | Prior to opening your first Restaurant, you (one person) must attend a 3-day franchise business course conducted throughout the year in the Boston, Massachusetts, area. Following completion of that course, both the franchisee candidate and a designated representative must complete the Dunkin' Donuts Core Initial Training program, which includes classroom/instructional time that may be held at Dunkin' Brands University in Braintree, Massachusetts, or Orlando, Florida, or in a designated training Restaurant. Some of our required classes are only offered on the Internet as web-based training. On-The-Job Training: 244-354 hours Classroom Training: 45-54 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad slicks, Regional advertising |
| Operations |
Absentee ownership of franchise is NOT allowed. |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 6 - 8
Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
||
| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Dunkin'
In 1946, Bill Rosenberg established Industrial Luncheon Services, an organization that conveyed suppers and snacks to specialists in the Boston region. The accomplishment of Industrial Luncheon Services persuaded Rosenberg to begin The Open Kettle, a donut shop in Quincy, Massachusetts. After two years, The Open Kettle changed its name to Dunkin' Donuts.
Today, Dunkin' Donuts stores can be found in more than 32 nations, and they serve 70 assortments of doughnuts, alongside hot and cool espresso drinks, bagels, breakfast sandwiches and other heated products. Dunkin' Donuts parent organization, Dunkin' Brands Inc., additionally establishments Baskin-Robbins, and the two ideas are once in a while co-branded.
September of 2018
Dunkin' Donuts rebranded to just Dunkin' .
20% off franchise fee for first five traditional restaurants
![""]("https://static.franchisedirect.ie/dims4/default/9cfe0cd/2147483647/crop/454x434%2B0%2B0/resize/200x191/quality/95/?url=http%3A%2F%2Fd1imm0s6tc8o7m.cloudfront.net%2F1f%2F1f%2F47018bb74550b92351e946038cf1%2Ftop100-big-2020.png")
!["franchiserankingscom"]("https://d3t9r0kmeshe93.cloudfront.net/settings/71116cc7-281b-43ed-8275-5087635f96d8.png")
#98 on Franchise Rankings.com
#1 in Franchise 500 for 2020
#2 in Franchise 500 for 2021
About We're Rolling Pretzel Company
Kevin Krabill founded We're Rolling Pretzel Co. in 1996 with his own proprietary pretzel dough recipe. Based in Alliance, Ohio, the private company began franchising in 1998 and offers franchises in both traditional and nontraditional locations, including regional shopping malls, airports, amusement parks and universities.
We're Rolling Pretzel Company has superior quality pretzels and drinks as well as the best menu variety of any pretzel franchise company. The franchise system is supported by food service professionals who have decades of experience in the industry as well as Associates who have experience in all aspects of restaurant operations and marketing.