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Below is an in-depth analysis and side-by-side comparison of Dunkin' vs My Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $199,700 - $1,688,200 | $103,650 - $466,450 |
Franchise Fee | $40,000 - $90,000 | N/A |
Royalty Fee | 5.9% | 5% |
Advertising Fee | 5% | - |
Year Founded | 1950 | 2004 |
Year Franchised | 1955 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | Prior to opening your first Restaurant, you (one person) must attend a 3-day franchise business course conducted throughout the year in the Boston, Massachusetts, area. Following completion of that course, both the franchisee candidate and a designated representative must complete the Dunkin' Donuts Core Initial Training program, which includes classroom/instructional time that may be held at Dunkin' Brands University in Braintree, Massachusetts, or Orlando, Florida, or in a designated training Restaurant. Some of our required classes are only offered on the Internet as web-based training. On-The-Job Training: 244-354 hours Classroom Training: 45-54 hours | You will attend our Initial Training Program to give you an overview of operations. During the week long program you will again access to our information for Accounting, Store Operations, Advertisements, Coffee, Tea, HR procedures, and more. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | We will work closely with you from the beginning of your project with Site Selection, Lease Negotiation Assistance, and Construction Assistance. We will even be there for your opening. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
In 1946, Bill Rosenberg established Industrial Luncheon Services, an organization that conveyed suppers and snacks to specialists in the Boston region. The accomplishment of Industrial Luncheon Services persuaded Rosenberg to begin The Open Kettle, a donut shop in Quincy, Massachusetts. After two years, The Open Kettle changed its name to Dunkin' Donuts.
With My Coffee, you have an opportunity to be a part of three of the fastest growing industry today! You will not only be your own boss, but will have a helping hand starting with initial training to on going support. You will be able to benefit from our unique brand that offers organic coffees, organic teas, blended coffee drinks, blended ice cream drinks, real fruit smoothies, toasted-to-go sandwiches and much more.