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Below is an in-depth analysis and side-by-side comparison of Dunkin' vs Sonoma Coffee Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $199,700 - $1,688,200 | $96,500 - $248,000 |
Franchise Fee | $40,000 - $90,000 | $25,000 |
Royalty Fee | 5.9% | 4% |
Advertising Fee | 5% | - |
Year Founded | 1950 | 2006 |
Year Franchised | 1955 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | Sonoma Coffee Cafe is looking for individuals that are self-motivated "people" persons who have good marketing and relationship-building skills and a demonstrated passion for success - the cornerstone of our business model. Industry knowledge or background is not necessary as this is taught during our training program and continues throughout your franchise relationship. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | Prior to opening your first Restaurant, you (one person) must attend a 3-day franchise business course conducted throughout the year in the Boston, Massachusetts, area. Following completion of that course, both the franchisee candidate and a designated representative must complete the Dunkin' Donuts Core Initial Training program, which includes classroom/instructional time that may be held at Dunkin' Brands University in Braintree, Massachusetts, or Orlando, Florida, or in a designated training Restaurant. Some of our required classes are only offered on the Internet as web-based training. On-The-Job Training: 244-354 hours Classroom Training: 45-54 hours | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
In 1946, Bill Rosenberg established Industrial Luncheon Services, an organization that conveyed suppers and snacks to specialists in the Boston region. The accomplishment of Industrial Luncheon Services persuaded Rosenberg to begin The Open Kettle, a donut shop in Quincy, Massachusetts. After two years, The Open Kettle changed its name to Dunkin' Donuts.
NO LONGER FRANCHISING
A Sonoma Coffee Cafe establishment is an idea not an item. The endorsed franchisee is acquiring the privilege to take an interest in that business idea, in this way dispensing with the requirement for exorbitant improvement, statistical surveying, and copyright and legitimate administrations which are connected with free new companies. Since we are granting an establishment permit, you should know how a franchisee is relied upon to perform and what our commitments are to you. We will explain the correct terms of the relationship in our Uniform Offering Circular (UFOC) and the Franchise Agreement. When you qualify as a franchisee and turn into a licensee of the Sonoma Coffee Cafe establishment framework, we put our endeavors into showing you the Sonoma Coffee Cafe framework. Since the achievement of your establishment is fundamentally reliant on how well you take after our framework, we are focused on you at all times. Our powerful arrangement of operation will give you the edge important to make a flourishing business.