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Updated RecentlyDunkin' vs CHURROMANIA Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dunkin' vs CHURROMANIA including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $199,700 - $1,688,200 | $135,000 - $335,000 |
| Franchise Fee | $40,000 - $90,000 | $30,000 |
| Royalty Fee | 5.9% | 8% |
| Advertising Fee | 5% | - |
| Year Founded | 1950 | 1997 |
| Year Franchised | 1955 | 1998 |
| Term Of Agreement | - | 5 years |
| Term Of Agreement | - | 5 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Prior to opening your first Restaurant, you (one person) must attend a 3-day franchise business course conducted throughout the year in the Boston, Massachusetts, area. Following completion of that course, both the franchisee candidate and a designated representative must complete the Dunkin' Donuts Core Initial Training program, which includes classroom/instructional time that may be held at Dunkin' Brands University in Braintree, Massachusetts, or Orlando, Florida, or in a designated training Restaurant. Some of our required classes are only offered on the Internet as web-based training. On-The-Job Training: 244-354 hours Classroom Training: 45-54 hours | Corporate Office and In-store 10 days. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Slicks, Brochures, Catalogs, Coupon/rebates, Direct Mailers, Emails, Promotional Items, Radio Ads, Site Signs, Television Ads, Trade Show, Exhibits, Videos, Churro Truck and Community involvement.. Additional Services: Grand Opening, In-House Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases, Sales Strategies. |
| Operations |
Absentee ownership of franchise is NOT allowed. | Average Number of Employees: 6 Full-time. Passive Ownership: Allowed. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Dunkin'
In 1946, Bill Rosenberg established Industrial Luncheon Services, an organization that conveyed suppers and snacks to specialists in the Boston region. The accomplishment of Industrial Luncheon Services persuaded Rosenberg to begin The Open Kettle, a donut shop in Quincy, Massachusetts. After two years, The Open Kettle changed its name to Dunkin' Donuts.
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About CHURROMANIA
"We have reinvented the Churro to compete", says Ariel Acosta-Rubio, Founder-CEO of CHURROMANIA, at the Dolphin Mall Store in Miami, Florida. Can the churro displace the doughnut and the cinnamon roll in the United States? What began as a family business in an eastern coastal town in Venezuela has become a transnational franchise with more than 100 stores. Now, its owners and founders Ariel Acosta-Rubio and Maria Alejandra Bravo De Acosta-Rubio are betting that they will be able to turn a modern version of the traditional Spanish pastry into the most innovative dessert sold in Florida and worldwide. "We have rescued the churro. We have reinvented it to compete with any other kind of fast food", says Acosta-Rubio, founder-CEO of CHURROMANIA, the Venezuelan franchise with international headquarters on Miami's Brickell Avenue. Just as other franchises have exported the U.S fast-food culture to Latin America, Latin American fast-food franchises are slowly bringing the flavors of their countries to U.S taste buds. As the United States' Hispanic population and its purchasing power grow, the major metropolitan areas are ready to absorb the new Latin American fast-food offerings, says Marcel Portman, vice president for global development with the International Association of Franchises, a commercial group in Washington, D.C. In 2001 CHURROMANIA opened it's first store in the United States at Dolphin Mall in Miami Florida, and since then, at Miami International Mall, Westland Mall, Pembroke Lakes Mall; Broward Mall, Southland Mall, Dadeland Mall, Coral Square Mall, Walmart Super Store at Pembroke Pines, The Churromania Truck and Sawgrass Mills Mall; in Orlando Florida Festival Bay Mall and Florida Mall CHURROMANIA has expanded upon the basic churro, offering: BIG MANIA sprinkled with sugar or cinnamon and filled with dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella). TWIST MANIA: choose up to two toppings: sugar, cinnamon , dulce de leche, chocolate, guava, cream cheese, strawberry, caramel, sweet condensed milk, hazelnut chocolate (Nutella). CRISPY MANIA sprinkled with sugar or cinnamon. A TRADITION IN SPAIN Eaten with hot chocolate or cafe con leche, the churro is a tradition inherited from Spain. CHURROMANIA is also present in the following countries: Colombia, Panama , Peru, Aruba, Dominican Republic and Venezuela.