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Below is an in-depth analysis and side-by-side comparison of LearningRx vs Challenge Island including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $90,000 - $149,000 | $48,300 - $62,950 |
Franchise Fee | $25,000 | $39,900 |
Royalty Fee | 7% -8% | 6% |
Advertising Fee | 3% | 2% |
Year Founded | 1986 | 2003 |
Year Franchised | 2003 | 2012 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $5K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | As a brain training company, we value initial and ongoing training very highly. Our training includes a 2-day job shadowing with one of our franchisees prior to our 10-day training in Colorado Springs, CO. The 10-day franchise training covers our over 200 proprietary training procedures, marketing, public relations, business operations, networking, testing, administration, hiring, and much more. Our brain trainers are trained on-site by the franchisee, using over 40 hours of online material as well as 20-30 hours of in-person training and observation. We also offer ongoing training and support via our Helpdesk (phone and email support) and quarterly calls with our support team. | 3 days of classroom and hands-on training. Some of the key aspects of the training is provided by the Founder of Challenge Island, Sharon Estroff. Once you return to your market and are ready for business, Challenge Island will have a support person come to your market for one-full day and provide on-site training and assistance. On-The-Job Training: 8 hours Classroom Training: 24 hours |
Support | We know that the success of our franchisees is our success. Valuable support is a top priority for us, and we strive to help our franchisees however possible. Our support team is led by a former franchisee and LearningRx parent, who understands the day-to- day running of a center firsthand. We also have a marketing and business coach, who will help our first-year franchisees create and implement their 12-month business plan and offer ongoing support of business operations. The support team also runs the helpdesk, which is available by phone and email and boasts a very fast turnaround. We provide a franchise operations system designed to support all of your business needs from site selection and build out to launch marketing and sales prospecting. We are continually introducing new Brain Balance programs, products and services to increase your sales opportunities. Through national media exposure, training and consulting by program creator and co-founder, Dr. Robert Melillo renowned researcher, lecturer and author of several best sellers including, Disconnected Kids, Reconnected Kids and his latest book, Autism | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | We offer new materials on a regular basis across multiple platforms: social media, print, TV, radio, PPC, SEO, etc. You can also join a voluntary marketing co-op where applicable. *National PR exposure *Exposure Across the Digital Landscape *Web-based Requisition System for Customized Marketing Materials *Local Marketing Guidance | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations | 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 3 Absentee ownership of franchise is allowed. (67% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | Yes | - |
International Expansion | No | Yes |
Challenge Island Founder and Creator, Sharon Duke Estroff M.A.T. is an award-winning educator with over two decades of teaching experience in Atlanta public and private schools. She is the author of the popular parenting book Can I Have a Cell Phone for Hanukkah? (Random House) and a feature parenting and education writer for numerous national publications including Woman's Day, Good Housekeeping, Parents Magazine, and Huffington Post.
Sharon created Challenge Island while on maternity leave with her fourth child. Maxed out on late-night reruns of a popular, realityTV show, she began wondering if the same basic principals (minus the voting and island part) could become a means of motivating her students to take on complex higher level thinking tasks. She poured everything she'd learned about children into developing this idea, incorporating cutting edge research and educational thought. By the time her daughter graduated from 3 am feedings, Challenge Island was ready for primetime. It's been growing by leaps and bounds ever since.
Now over a decade later, thousands of children have experienced the magic and benefits of Challenge Island, as Sharon continues to develop fresh curriculum and content for this popular enrichment program.
*It's a proven model - truly a home-based business;
*Requires only a modest investment;
*Has NO national competition;
*Quick ROI on your low-cost franchise;
*Can be operated as a part/full time business;
*Has high profit margins;
*Has low fixed overhead;
*It's easy to operate;
*It can be easily taught to anyone;
*The classes, camps and birthday parties are affordable by nearly any family;
*Parents view the classes, camps, and birthday parties as educational and therefore feel that the fees are well spent.
*Year-round income with camps during school vacations and birthday parties anytime.
*Thrive in any economy by providing affordable classes to parents who put education first on their list of expenditures.