Culver vs Marco's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Culver vs Marco's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Culver Franchise
Marco's Franchise
Investment $2,349,000 - $5,356,000$223,535 - $586,410
Franchise Fee $55,000$25,000
Royalty Fee 4%5.5%
Advertising Fee 2.5%5%
Year Founded 19841978
Year Franchised 19881979
Term Of Agreement 15 years10 years
Term Of Agreement 15 years10 years
Renewal Fee $30K$3K or 25% of fee


Business Experience Requirements

 
Culver Franchise
Marco's Franchise
Experience -
  • Industry experience
  • General business experience
  • Marketing skills

  • Financing Options

     
    Culver Franchise
    Marco's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/Yes
    Start-up Costs No/YesNo/Yes
    Equipment No/YesNo/Yes
    Inventory No/YesNo/Yes
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support

     
    Culver Franchise
    Marco's Franchise
    Training --
    Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Ad slicks, National media, Regional advertisingCo-op advertising, Ad slicks, Regional advertising
    Operations 30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 40 - 50

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 20

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)


    Expansion Plans

     
    Culver Franchise
    Marco's Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About Culver

    After working with his parents in their restaurants, Craig Culver decided it was time to open one for himself. In 1984 Culver, with the help of his wife Lea and parents George and Ruth, transformed the A&W his parents owned since the sixties into Culver's Frozen Custard. Its founder's family inspired the menu for the initial Sauk City, Wisconsin, restaurant. When Culver's mother made hamburgers, she would put a dab of butter on the crown of the hamburger buns before toasting them; something her children felt made them taste better. Today, employees at each Culver's location use the same technique when making their ButterBurgers. There are Culver's locations in twelve states. All Culver's franchisees are owner/operators.
     
    We’re looking for leaders with the initiative and skills to take a team of people and operate a Culver’s according to our high standards. You need energy and enthusiasm. You have to be willing to work hard. You have to love people and believe, as we do, that having a great heart is also good business.

    Culver’s has grown to over 500 restaurants in 22 states.

    Culver's is leading the way in the industry and in our communities. If you are craving a restaurant business made to order for you, where your financial success is directly related to how well you and your team execute against Culver’s mission that every guest who chooses Culver’s leaves happy, we invite you to consider becoming a Culver’s franchisee.

    Seeking new franchise units in: Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Carolina, North Dakota, Ohio, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin and Wyoming

    "Entrepreneur


    #9 in Franchise 500 for 2020.
    #5 in Franchise 500 for 2021






    About Marco's

    Among the main 25 pizza establishments in the United States, just a single was established by a local Italian: Marco's Pizza®. Pasquale "Pat" Giammarco moved to America with his family at 9 and began his first pizza eatery in 1978 in Toledo, Ohio. In the event that you've ever needed to possess a business that serves sustenance you're glad to put your name behind, Marco's might be the correct business open door for you.

    Marco's prides itself on credible Italian artisan pizza, made with new, genuine fixings and mixture made in the store day by day. When 91% of Americans eat pizza at any rate once every month, more individuals are progressively picking the quality pizza that is synonymous with the Marco's name.

    Dissimilar to the biggest pizza chains, which have maximized a number of their regions, Marco's has a lot of chances for development. We're in 34 states and three nations, and we're forcefully wanting to cut out a greater bit of the $46 billion pizza industry.

    Americans are choosier about what they serve their families, and they need their food to be high caliber, as well. Marco's hasn't needed to do a noteworthy picture makeover for its pizza in light of the fact that Marco's has dependably been centered around serving the most astounding quality pizza utilizing the best accessible fixings.

    That mission, joined with our one of a kind limit with respect to colossal development, implies you can get in on a ground-floor opportunity with Marco's. Opening a Marco's Pizza® is moderately reasonable contrasted with the cost of beginning other easygoing eateries, and proprietors don't require earlier eatery encounter. We teach all our establishment proprietors on all that they have to know.

    In case you're longing for owning a business, or even a few on the double, Marco's might be the ideal place for you to flourish. Unlike the largest pizza chains, which have maxed out many of their territories, Marco’s has plenty of opportunities for growth.

    Veteran Incentives  $10,000 off franchise fee; franchisee fee waived for veterans with service-related disabilities
    "Top                    ""          "Entrepreneur
    #13 in Gator's Top franchises.
    #83 in Franchise 500 for 2020.
    #92 in Franchise 500 for 2021.