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Below is an in-depth analysis and side-by-side comparison of Culver vs Tropical Smoothie Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,349,000 - $5,356,000 | $198,500 - $543,500 |
Franchise Fee | $55,000 | $30,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 2.5% | 3% |
Year Founded | 1984 | 1997 |
Year Franchised | 1988 | 1998 |
Term Of Agreement | 15 years | 15 years |
Term Of Agreement | 15 years | 15 years |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/Yes |
Payroll | No/Yes | No/Yes |
Training & Support |
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Training | - | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 - 50
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe.
Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
After working with his parents in their restaurants, Craig Culver decided it was time to open one for himself. In 1984 Culver, with the help of his wife Lea and parents George and Ruth, transformed the A&W his parents owned since the sixties into Culver's Frozen Custard. Its founder's family inspired the menu for the initial Sauk City, Wisconsin, restaurant. When Culver's mother made hamburgers, she would put a dab of butter on the crown of the hamburger buns before toasting them; something her children felt made them taste better. Today, employees at each Culver's location use the same technique when making their ButterBurgers. There are Culver's locations in twelve states. All Culver's franchisees are owner/operators.
We’re looking for leaders with the initiative and skills to take a team of people and operate a Culver’s according to our high standards. You need energy and enthusiasm. You have to be willing to work hard. You have to love people and believe, as we do, that having a great heart is also good business.
Culver’s has grown to over 500 restaurants in 22 states.
Tropical Smoothie Cafe offers genuine natural product smoothies, wraps, sandwiches, flatbreads, and servings of mixed greens. Our more beneficial decisions are what today's customers request and search out. Maybe that is the reason in 2015, the main half of our franchisees had normal gross offers of $806,920*.
Our main goal is to motivate a more beneficial way of life by serving astounding smoothies and nourishment with a touch of tropical fun. On the off chance that you play to win, contribute well and turn into a Tropical Smoothie Cafe Franchise Owner at this point!