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Updated RecentlyCulver vs AMATO'S Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Culver vs AMATO'S including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $2,349,000 - $5,356,000 | $380,000 - $500,000 |
| Franchise Fee | $55,000 | $25,000 |
| Royalty Fee | 4% | 6% |
| Advertising Fee | 2.5% | - |
| Year Founded | 1984 | - |
| Year Franchised | 1988 | - |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | $30K | - |
Business Experience Requirements |
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| Experience | - | Potential franchisees should be motivated, high-energy individuals who demonstrate a love and enthusiasm for the Amato's product and concept. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Ad slicks, National media, Regional advertising | - |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 - 50
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Culver
After working with his parents in their restaurants, Craig Culver decided it was time to open one for himself. In 1984 Culver, with the help of his wife Lea and parents George and Ruth, transformed the A&W his parents owned since the sixties into Culver's Frozen Custard. Its founder's family inspired the menu for the initial Sauk City, Wisconsin, restaurant. When Culver's mother made hamburgers, she would put a dab of butter on the crown of the hamburger buns before toasting them; something her children felt made them taste better. Today, employees at each Culver's location use the same technique when making their ButterBurgers. There are Culver's locations in twelve states. All Culver's franchisees are owner/operators.
We’re looking for leaders with the initiative and skills to take a team of people and operate a Culver’s according to our high standards. You need energy and enthusiasm. You have to be willing to work hard. You have to love people and believe, as we do, that having a great heart is also good business.
Culver’s has grown to over 500 restaurants in 22 states.
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About AMATO'S
In 1972, an Italian immigrant named Dominic Reali bought the Amato’s business after working at the original Portland shop for seven years. Dominic made his mark early, introducing his own blend of ingredients to the classic Real Italian Sandwich. You can say "grazie" to Dominic for the Greek olives, a zestier pickle and a new oil recipe on your sandwich. You can also thank him for turning Amato’s into a growing franchise that can now be enjoyed across state lines!
We’re a sandwich shop that proudly serves up authentic Italian eats -- just the way Giovanni did -- to your neighbors, best friends, co-workers, parents, grandparents, cousin Vinny, and you!