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Below is an in-depth analysis and side-by-side comparison of Culver vs WOW Cafe & Wingery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,349,000 - $5,356,000 | $234,400 - $757,000 |
Franchise Fee | $55,000 | $15,000 - $35,000 |
Royalty Fee | 4% | 3%-8% |
Advertising Fee | 2.5% | t0 2% |
Year Founded | 1984 | 2001 |
Year Franchised | 1988 | 2002 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/Yes |
Training & Support |
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Training | - | On-The-Job Training: 14 days Classroom Training: 15 days |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Meetings/Conventions Online Support Security/Safety Procedures Field Operations |
Marketing | Ad slicks, National media, Regional advertising | Co-op Advertising Ad Templates Regional Advertising |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 - 50
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 35 - 40 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | Yes |
After working with his parents in their restaurants, Craig Culver decided it was time to open one for himself. In 1984 Culver, with the help of his wife Lea and parents George and Ruth, transformed the A&W his parents owned since the sixties into Culver's Frozen Custard. Its founder's family inspired the menu for the initial Sauk City, Wisconsin, restaurant. When Culver's mother made hamburgers, she would put a dab of butter on the crown of the hamburger buns before toasting them; something her children felt made them taste better. Today, employees at each Culver's location use the same technique when making their ButterBurgers. There are Culver's locations in twelve states. All Culver's franchisees are owner/operators.
We’re looking for leaders with the initiative and skills to take a team of people and operate a Culver’s according to our high standards. You need energy and enthusiasm. You have to be willing to work hard. You have to love people and believe, as we do, that having a great heart is also good business.
Culver’s has grown to over 500 restaurants in 22 states.
WOW Cafe & Wingery is a fun, casual dining, family restaurant featuring 17 proprietary sauces and dressings. We are supported by a team of Award-winning chef partners for our entire R&D. WOW Cafe & Wingery serves wraps, over-sized salads, Angus burgers on Texas toast, Southwest items including: quesadillas, fajitas, and, of course, wings, tenders and shrimp. Our unique atmosphere includes well-placed TVs for events and up-beat music. Liquor and specialty drink programs are available.