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Below is an in-depth analysis and side-by-side comparison of Culver vs Sandwich Tree Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,349,000 - $5,356,000 | $90,000 - $120,000 |
Franchise Fee | $55,000 | $10,000 - $17,500 |
Royalty Fee | 4% | 5% |
Advertising Fee | 2.5% | 3% |
Year Founded | 1984 | 1978 |
Year Franchised | 1988 | 1979 |
Term Of Agreement | 15 years | 5 years +5 |
Term Of Agreement | 15 years | 5 years +5 |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | Headquarters 2 Weeks |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Central Data Processing: At Additional Cost Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline |
Marketing | Ad slicks, National media, Regional advertising | - |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 - 50
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Average Number of Employees: 4 Full-time, 7 Part-time Passive Ownership: Allowed, But Discouraged |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | Yes |
International Expansion | No | - |
After working with his parents in their restaurants, Craig Culver decided it was time to open one for himself. In 1984 Culver, with the help of his wife Lea and parents George and Ruth, transformed the A&W his parents owned since the sixties into Culver's Frozen Custard. Its founder's family inspired the menu for the initial Sauk City, Wisconsin, restaurant. When Culver's mother made hamburgers, she would put a dab of butter on the crown of the hamburger buns before toasting them; something her children felt made them taste better. Today, employees at each Culver's location use the same technique when making their ButterBurgers. There are Culver's locations in twelve states. All Culver's franchisees are owner/operators.
We’re looking for leaders with the initiative and skills to take a team of people and operate a Culver’s according to our high standards. You need energy and enthusiasm. You have to be willing to work hard. You have to love people and believe, as we do, that having a great heart is also good business.
Culver’s has grown to over 500 restaurants in 22 states.
The challenges and rewards of operating your own business are like no other. Franchising will not reduce the fear of taking the next step into operating a business. It will not reduce the time and effort necessary to create success. What franchising offers is a business format that allows you to capitalize on the results of others. It affords the opportunity to be fully equipped to launch and grow within a proven concept. Sandwich tree provides a full service of tools, training, and support to compliment your efforts. The level of independence and success you achieve will be up to you. The benefits associated with Sandwich Tree and the information needed to make an informed decision about your business future are available for the asking. For further information, simply call 604-220-4566