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Below is an in-depth analysis and side-by-side comparison of Culver vs Elevation Burger including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $2,349,000 - $5,356,000 | $338,500 - $599,500 |
Franchise Fee | $55,000 | N/A |
Royalty Fee | 4% | - |
Advertising Fee | 2.5% | - |
Year Founded | 1984 | - |
Year Franchised | 1988 | - |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | Elevation Burger considers only highly motivated individuals and entities committed to building a great brand. Prior restaurant experience is a plus, but not required. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | * Vendor Relationships * Real Estate, Design & Construction Tools * Franchisee Support Intranet * Employee Recruitment * Quality Control Checks * Grand Opening and Local Store Marketing * Continuous Upgrades to Menus & Recipes * Training of franchisee, management, kitchen staff, and wait staff prior to opening |
Marketing | Ad slicks, National media, Regional advertising | - |
Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 - 50
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
After working with his parents in their restaurants, Craig Culver decided it was time to open one for himself. In 1984 Culver, with the help of his wife Lea and parents George and Ruth, transformed the A&W his parents owned since the sixties into Culver's Frozen Custard. Its founder's family inspired the menu for the initial Sauk City, Wisconsin, restaurant. When Culver's mother made hamburgers, she would put a dab of butter on the crown of the hamburger buns before toasting them; something her children felt made them taste better. Today, employees at each Culver's location use the same technique when making their ButterBurgers. There are Culver's locations in twelve states. All Culver's franchisees are owner/operators.
We’re looking for leaders with the initiative and skills to take a team of people and operate a Culver’s according to our high standards. You need energy and enthusiasm. You have to be willing to work hard. You have to love people and believe, as we do, that having a great heart is also good business.
Culver’s has grown to over 500 restaurants in 22 states.
Gourmet, organic burgers & fries!
Elevation Burger is elevating the burger segment using grass-fed, great tasting organic beef, cooking our fresh fries in olive oil, offering veggie burgers and fresh-scooped milk shakes. Elevation Burger prepares all items fresh and made to order.
Because ingredients matter. People want to feel good about the food they eat, the environment they purchase it in and the employees serving them. Elevation Burger is a pioneer in creating a burger meal that tastes good, uses ingredients recognized to be good for you and is served in an inviting atmosphere.