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Below is an in-depth analysis and side-by-side comparison of Happy Joe's vs My Pie Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $24,470 - $1,030,625 | $184,845 - $546,095 |
Franchise Fee | $15,000 - $17,000 | $35,000 |
Royalty Fee | 4.5%-5% | 5% |
Advertising Fee | 1.5% | 1% |
Year Founded | 1972 | 2012 |
Year Franchised | 1973 | 2015 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | 10% of fee or $2K | - |
Business Experience Requirements |
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Experience | * Passionate about serving the best pizza in the country * Fun, energetic, people-oriented * Wants the opportunity to succeed through hard work * Values transparency, teamwork, family, loyalty * Meets financial requirements *Strong organizational skills and ability to follow proven system * Dedicated to superior customer service * Restaurant experience a plus |
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Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 300 hours Classroom Training: 40 hours | 8 days in Phoenix and up to 5 days at the franchisee store in which you learn: *Company overview *Store operations *POS system and data reporting *Accounting *Marketing and advertising *Purchasing and inventory control *Equipment use and maintenance *Staffing *Customer service *Operational controls *Position hiring and training *Human resources |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software | Training in: *Company overview *Store operations *POS system and data reporting *Accounting *Marketing and advertising *Purchasing and inventory control *Equipment use and maintenance *Staffing *Customer service *Operational controls *Position hiring and training *Human resources |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app | - |
Operations |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Passive Ownership: With qualified manager Average # of Employees 10-15 employees / 4-8 per shift |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states:
*Custom selection of crusts, sauces, and toppings *Pizza ingredients based on traditional Italian recipes *2 minute bake time for pizzas *Unique seasonal specialties rotated throughout the year *Additional menu items include salads, appetizers, and deserts *Happy hour all day with half price refills of beer and wine *Organic New York style sauce, endorsed by football great Kurt Warner and available in jars for take-home use *Experienced, successful restaurant team as franchisors *Small-box footprint equates to lower investment dollars and reduced occupancy costs *Operating model empowers management efficiency and unit growth *Open space with family-friendly atmosphere *Attractive markets are available throughout the US Multi-Unit Franchise Fee: 2-4 $30,000/5 plus $25,000
At My Pie we pride ourselves in being your neighborhood pizzeria. Our New York authentic pies are built to order using homemade recipes from our family archives. Our motto is local, fresh, fast! We love to source our produce locally and our pies cook up in a New York minute. Our dough and sauces are made fresh, daily using only the best ingredients. Once you taste a My Pie you’ll be hooked! Our quality and flavor far surpass the competition and we’re sure you’ll feel the same way. My Pie is truly a modern classic. It is a place where each guest has the opportunity to custom build their own dining experience.
Veterans Discount: 20%