Sonic Drive In vs Berryhill Baja Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Berryhill Baja Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sonic Drive In Franchise
Berryhill Baja Grill Franchise
Investment $1,242,000 - $3,523,300$257,500 - $527,500
Franchise Fee $45,000$25,500 - $30,000
Royalty Fee 2.45-5%5%
Advertising Fee 3%-
Year Founded 19541991
Year Franchised 19592000
Term Of Agreement 20 years20 years
Term Of Agreement 20 years20 years
Renewal Fee 10 years for $6K-


Business Experience Requirements
 
Sonic Drive In Franchise
Berryhill Baja Grill Franchise
Experience
  • Industry experience
  • General business experience
  • If no industry experience, must have an operating equity partner

  • Industry experience
  • General business experience
    		•

    Financing Options
     
    Sonic Drive In Franchise
    Berryhill Baja Grill Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Sonic Drive In Franchise
    Berryhill Baja Grill Franchise
    Training On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location -
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app Co-op advertising
    Operations International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 25

    Absentee ownership of franchise is NOT allowed.

    		 1% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 30

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    Sonic Drive In Franchise
    Berryhill Baja Grill Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Sonic Drive In

    Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.

    Your estimated initial investment necessary to begin operation of a Traditional Sonic Drive-In franchise ranges from approximately $1,242,200 to $3,537,700 plus land costs and includes the $45,000 franchise fee that must be paid to Sonic.
    Your estimated initial investment necessary to begin operation of a Non-Traditional Sonic franchise ranges from approximately $361,900 to $978,700 and includes the $22,500 franchise fee that must be paid to Sonic.

    "franchiserankingscom"     "Entrepreneur
    #91 on Franchise Rankings.com
    #4 in Franchise 500 for 2020.
    #28 in Franchise 500 for 2021.




    About Berryhill Baja Grill

    Franchise your own Berryhill: After a decade of success in bringing Baja to the masses, we are looking to add to our family tree. Of course, we know a good thing when we see it (and eat it), and Berryhill Baja Grill’s blend of palate-pleasing cuisine in a relaxed, inviting Baja-inspired atmosphere is a hit. Our franchising system is based on the belief that our success is dependent upon the success of those in our family. That means we take pride in building solid partnerships with our franchisees, vendors, and employees. Our selection of prospective franchisees is based on an assessment of overall business experience and personal qualifications. We look for enthusiastic individuals with experience and resources to develop multiple-unit operations in the United States and beyond. While our focus is on multi-unit development, single-unit development is considered on an individual basis.