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Updated RecentlySonic Drive In vs Rumbi Island Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Sonic Drive In vs Rumbi Island Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,242,000 - $3,523,300 | $350,000 - $495,500 |
| Franchise Fee | $45,000 | $35,000 |
| Royalty Fee | 2.45-5% | 5%-8% |
| Advertising Fee | 3% | 2% |
| Year Founded | 1954 | - |
| Year Franchised | 1959 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | 10 years for $6K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 400 hours Classroom Training: 24 hours Additional Training: At existing franchise location | Rumbi offers an 8-week General Manager Training Program as well as in-depth team-member training for all positions. Additional information regarding this training program will be made available to approved Rumbi Franchisees and Area Developers. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app | - |
| Operations |
International franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Sonic Drive In
Sonic Industries Inc. was founded in 1973. In 1974, Sonic acquired the name 'Sonic Drive-In' from Troy Smith, Sr., and began franchising. Smith used his more than 15 years of experience in the restaurant business to develop and operate the Sonic franchise program. A wholly owned subsidiary of Sonic Corp., the company is based in Oklahoma City, Oklahoma, and has locations throughout the United States. The company's storefronts recently got a facelift to give them a 'retro-futuristic' look.
Your estimated initial investment necessary to begin operation of a
Traditional Sonic Drive-In franchise ranges from approximately
$1,242,200 to $3,537,700 plus land costs and includes the $45,000
franchise fee that must be paid to Sonic.
Your estimated initial
investment necessary to begin operation of a Non-Traditional Sonic
franchise ranges from approximately $361,900 to $978,700 and includes
the $22,500 franchise fee that must be paid to Sonic.
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#91 on Franchise Rankings.com
#4 in Franchise 500 for 2020.
#28 in Franchise 500 for 2021.
About Rumbi Island Grill
Rumbi Island Grill is the industry leader in tropical fast-casual dining. Established in 2000 in Salt Lake City, Utah, there are now 23 in operation in Utah, Colorado and Arizona. Rumbi creates the ultimate mealtime getaway by blending authentic fare inspired by Jamaican, South Seas and Island cuisine, with quick, convenient service. The menu includes gourmet rice bowls, crisp, fresh salads, soups, sandwiches, beach burgers and platters. Favorites include the Voodoo Chicken Salad, Hawaiian Teriyaki Rice Bowl, juicy Jerk Chicken Sandwich, Aloha Mango Chicken Salad and main entrees like the Luau Pork Plate and tender Volcano-Blackened Mahi-Mahi. Rumbi is a privately held company headquartered in Sandy, Utah led by President and COO Stuart Gee.
Rumbi Island Grill has won "Best of State in Utah" honors in the Asian-Pacific cuisine category for four consecutive years from 2005-2008 and is one of only 43 restaurants in America to be honored by the Whole Grains Council for serving whole grains on its daily menu. Rumbi Island Grill was honored as the best fast casual restaurant in 2007 in the "Best of Greater Phoenix" competition. For more information, please visit: www.rumbi.com.