Choice Hotels vs Super 8 Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Choice Hotels vs Super 8 including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Choice Hotels Franchise
Super 8 Franchise
Investment $88,050 - $13,166,100$233,200 - $4,834,492
Franchise Fee $10,000 - $60,000$25,000 - $28,000
Royalty Fee Varies5.5%
Advertising Fee Varies3%
Year Founded 19391974
Year Franchised 19621976
Term Of Agreement 20 years20 years
Term Of Agreement 20 years20 years
Renewal Fee --


Business Experience Requirements
 
Choice Hotels Franchise
Super 8 Franchise
Experience
  • Industry experience
  • General business experience
    		• Developer, owner, or real estate group with hospitality experience, credit and financial approval, and acceptable background check.

    Financing Options
     
    Choice Hotels Franchise
    Super 8 Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesYes/No
    Start-up Costs No/YesYes/No
    Equipment No/YesNo/Yes
    Inventory No/YesYes/Yes
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    Choice Hotels Franchise
    Super 8 Franchise
    Training -A comprehensive suite of learning opportunities designed to help you run your business. Our hands-on curriculum includes: General Manager Orientation: Our GM orientation (Strategic Training for Exceptional Performance - S.T.E.P.) is a 5 day program which focuses on the brand tools and resources designed to optimize your business’s performance. We provide year round training to all owners and will tailor your training for your needs. On-The-Job Training: 3-4 days Classroom Training: 4 days Additional Training: Regional workshops; customized property training
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluationsNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, National media, Regional advertisingCo-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		 International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    Expansion Plans
     
    Choice Hotels Franchise
    Super 8 Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Choice Hotels

    A group of Southern motel owners got together in 1939 to discuss the state of the lodging industry, hoping to do something to change the negative opinion the public had about motels (FBI director J. Edgar Hoover had warned that motels were used as bases of operations by gangsters). owners set about to create a set of quality standards for motels and agreed to publish the names of establishments that complied with these standards. In 1940, the group officially named itself Quality Courts United Inc. In 1990, Quality became known as Choice Hotels International Inc. The hotels in the chain now include Sleep, Comfort, Quality, Clarion, Rodeway, Econo Lodge and Cambria.

    "Top     ""
    #29 in Canada's Top franchises.


    About Super 8

    Super 8's name is derived from its unique room rate- - $8.88 every night- - when the principal area opened in 1974 in Aberdeen, South Dakota.

    Super 8 Worldwide® is the world's biggest economy lodging chain with more than 2,200 properties in the U.S., Canada, and China. Super 8 has as of late propelled a brand invigorate with another logo and a crisp, new inside and outside outline program. Visitors can rely on upon each Super 8 to convey: complimentary SuperStart® breakfast, free fast web get to, updated shower conveniences, free in-room espresso, kids under 17 remain free, and free premium link or satellite TV.

    The total investment necessary to begin operation of a Super 8 franchise for a 65 room new construction facility ranges from $3,672,673 to $4,834,492.
    The total investment necessary to begin operation of a Super 8
    franchise for a 100 room conversion facility ranges from $233,200 to $2,181,300.
    Land acquisition costs are not included in these ranges.
    The above amounts include a range of $33,600 to $62,925 that must be paid to the franchisor or an affiliate.

    Founded in 1974, Super 8 Motels has been franchising since 1976

    "Top      "Entrepreneur
    #70 in Canada's Top franchises.
    #106 in Franchise 500 for 2020.
    #179 in Franchise 500 for 2020.